Brand Business Partner
At ACH Group, we believe in supporting older people to live good lives. For over 70 years, ACH Group, a leading not-for-profit in aged care, has enriched the lives of older South Australians. With over 1,900 dedicated individuals working together, we're able to create positive lives for our customers. With purpose‐led roles across residential care, retirement living, home and community care, health and wellness, social experiences and corporate teams, our workforce delivers impact for our residents and customers.
We are seeking an experienced and commercially astute Brand Business Partner to join our Brand & Customer Engagement Division.
The Opportunity
The Brand Business Partner is a strategic marketing and growth‐focused role responsible for building brand strength, driving demand and supporting sustainable growth across ACH Group's Home Care, Community and Social portfolios.
Partnering closely with senior leaders, you will translate organisational priorities into high‐impact brand strategies, campaigns and experiences that:
Increase brand awareness and consideration
Generate enquiries and support market share growth
Strengthen customer trust and advocacy
Connect brand performance to commercial outcomes
This is a role for a marketing professional who sees brand not as a support function, but as a strategic growth driver.
Key Responsibilities
Brand Strategy: develop and execute brand strategies that align with organisational goals and objectives, enhancing brand awareness and driving leads for ACH Group Home Care, Community and Social business units.
Ensure consistent brand messaging and positioning across all marketing channels and materials.
Campaign Management: plan,



execute and evaluate marketing campaigns to promote ACH Group services and initiatives.
Oversee creation of engaging content, including digital, print and social media to support brand initiatives.
Monitor and analyse performance of brand campaigns and initiatives, providing regular reports and recommendations for improvement.
Stakeholder Engagement: collaborate with internal and external stakeholders for brand consistency and advise them to align with business objectives.
Plan and manage events to promote the brand.
Provide guidance to stakeholders for optimal brand results.
Assist with writing, proofing and editing content and repurpose across owned, earned and paid mediums and collateral for maximum exposure.
Business Engagement: maintain an effective level of business literacy about ACH Group's plans and culture.
About You
You are commercially minded, insight‐driven and passionate about marketing that makes a genuine difference.
Qualifications & Experience
Bachelor's degree in Marketing, Communications or related field
3–5 years' experience in a brand, marketing or growth‐focused role
Experience developing and executing strategies aligned to business and growth objectives
Strong understanding of brand management principles
Experience with digital marketing channels, tools and CRM systems




Demonstrated ability to analyse data and translate insights into action
Proven stakeholder engagement and relationship‐building capability
Experience managing projects, timelines and budgets
Exposure to aged care, health, disability or community services (desirable)
Understanding of customer choice and experience in service environments (desirable)
Personal Attributes
Genuine interest in purpose‐driven marketing
Curious, proactive and growth‐oriented
Well organised with strong attention to detail
Positive, solutions‐focused mindset
Collaborative and relationship‐driven
Satisfactory National Criminal History Record Check (no older than 12 months at commencement)
Current driver's licence
Why Join ACH Group?
Be part of a purpose‐led organisation supporting older South Australians
Work in a strategic marketing role that directly influences growth and impact
Career development with in‐house upskilling and external learning opportunities
Friendly and inclusive culture, supporting diversity and employee wellbeing
Free on‐site flu vaccination program
Financial advice for HESTA members, our preferred superannuation supplier
Wellbeing program including free employee assistance program
Recognition program acknowledging significant contributions
Salary packaging to maximise your take home pay
Discounted Corporate Membership – Health Insurance – BUPA
How to Apply
If you are a strategic marketer who thrives on connecting brand, customer experience and commercial performance, we would love to hear from you. Submit your application including a cover letter and resume outlining your suitability for the role.
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📌 Brand Business Partner (Adelaide)
🏢 ACH Group
📍 Adelaide