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Senior Marketing Communications Manager
role at
Melbourne Royal®
Lead marketing and campaigns to make the Melbourne Royal Show an unmissable event, boosting attendance, loyalty, and audience connection.
The primary purpose of this role is to ensure that the Melbourne Royal Show is known as an iconic, unmissable event for Victorians, driving both new attendance and audience loyalty. The Senior Manager Marketing & Communications will achieve this by leading a high-performing team to deliver compelling campaigns, build the Show's cultural relevance, and strengthen audience connection through insight-led storytelling and strategic marketing execution. Key responsibilities encompass leadership and collaboration, brand and reputation, audience and market strategy, campaign development and execution, digital marketing and content, ticketing and attendance growth, data and insights, public relations and communications and design.
Desired Skills and Qualifications
A tertiary qualification in marketing or similar discipline is essential
10+ years' experience in a marketing or digital role, ideally in an event/attraction-based environment
A proven track record in project planning and execution of integrated marketing campaigns
Ability to manage multiple projects against set deadlines and budgets
Proven leadership skills with the ability to motivate, collaborate and share knowledge
Excellent interpersonal and relationship management skills
Strong organisational and time management skills with the ability to multitask and meet tight timeframes
Highly developed oral and written communication and interpersonal skills, including a demonstrated ability to liaise, negotiate and manage strategic relationships
A high degree of initiative, creativity and innovation




Collaborative and open, credible and engaging demeanour
Enthusiastic and self-motivated, flexible and responsive to change
A sense of humour, fun, diligent and reliable
Organisation compliance and advantages
Current Working with Children Check required
Must be available to work the 11 days of the Melbourne Royal Show
Must be able to work additional hours in the lead up and during events where required
Be part of a collaborative, inclusive, and values-driven team
Contribute to one of Victoria's most iconic events
Enjoy access to professional development opportunities and flexible work based on business needs
Free on-site parking year round
Employee Assistance Program
Regular social functions and activities
Access complimentary tickets and valuable benefits to enjoy with family and friends at our largest and most iconic event.
We're reviewing applications and interviewing as they come in, and applications may close earlier than the published due date – apply now so you don't miss out!
For further information or to access a position description, email
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About our organisation
Melbourne Royal
® is a registered trademark of the
Royal Agricultural Society of Victoria Limited
, a member-based, not-for-profit organisation that is highly respected for:
curating and presenting the Melbourne Royal Show, Victoria's largest and most iconic annual community event
being the venue manager for Melbourne Showgrounds, Melbourne's largest and most versatile indoor/outdoor event venue
developing and delivering events and programs to celebrate excellence and inspire innovation in agriculture, food and beverages
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Public Relations
Industries
Events Services
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📌 Senior Marketing Communications Manager (Melbourne)
🏢 Melbourne Royal
📍 Melbourne