Lead marketing automation and personalisation for an AI automation company’s digital transformation project.
About the Opportunity:
Signature Staff is recruiting on behalf of Briick, a technology company that designs AI agents for service businesses. Briick’s platform automates operations, sales, marketing and customer service for clients across finance, property, healthcare, construction and hospitality.

This is your chance to lead a complete workstream within an exciting digital transformation project. As Marketing Automation Lead, you will own the personalisation workstream end to end, acting as Product Owner to ensure delivery using Salesforce Marketing Cloud.

Contract Details:
– 12 month contract position paid at an hourly rate
– Working hours: 8am to 5pm Monday to Friday, Melbourne time zone (45 hours per week)
– Flexible location: hybrid from Melbourne office or fully remote
– Commencement as soon as possible
– Laptop provided

What You’ll Be Doing:
– Own the personalisation workstream end to end as Product Owner
– Define and document use cases for personalisation campaigns
– Set up campaigns in Marketing Cloud Personalisation
– Manage data integration to support personalisation campaigns
– Develop and implement audience segmentation strategies
– Coordinate with creative teams on campaign assets and content




– Work with data models to support real time and batch data flows
– Track and measure campaign performance
– Collaborate across Marketing, Sales and Customer Service teams
– Report to the CMO

What You’ll Need:
– Robust understanding of marketing automation platforms and best practices
– Good understanding of data, audiences and how data flows (real time vs batch)
– Tenacious and proactive approach, someone who gets things done
– Able to bring people together to achieve outcomes
– Marketing background

Desirable:
– Salesforce experience, particularly with Marketing Cloud stack
– Exposure to project work, ideally agile methodologies
– Banking industry experience

Why This Role?
– Genuine end to end ownership of a complete workstream
– Work within a digital transformation project that has just received approval
– Join a family-like team culture at a fast-growing AI automation company
– Work with modern marketing technology including Salesforce Marketing Cloud Personalisation
– Exposure to agile project methodologies and cross-functional collaboration

How to Apply:
To apply for this Marketing Automation Lead position, please submit your resume to Signature Staff. We will be in touch to discuss the opportunity and arrange interviews with Briick for suitable candidates.

📌 Briick.com — Marketing Automation Lead (Victoria)
🏢 Signature Staff
📍 Victoria