WE HAVE PLENTY TO SAY.

WE NEED SOMEONE WHO KNOWS HOW TO MAKE PEOPLE PAY ATTENTION.

We're looking for a content thinker and creator to work across a growing group of psychology, mental health and personal brands. Great content isn't just writing anymore.

It's the reel someone sends to a friend. The Substack people actually read. The LinkedIn post that starts a conversation. The campaign that gets noticed. And whatever format starts working six months from now that none of us are using yet.

Your job is to keep across what earns attention, find the ideas worth sharing and turn them into content that helps us build audiences, brands and products.

You'll work closely with the Marketing Manager, Operations Manager and Founder, as well as clinicians and creative specialists.

THE JOB, IN FIVE MOVES

SPOT → CREATE → CAMPAIGN → REPURPOSE → PUBLISH

SPOT

Keep across content trends, platforms, formats and audience behaviour. Find opportunities in research, conversations, clinicians, the Founder, existing content and what's happening online.

CREATE

Turn those ideas into the right thing - reels, articles, social content, Substack, LinkedIn, video, web content or something we haven't tried yet.

CAMPAIGN

Work with the Marketing and Operations Managers to turn bigger brand and product priorities into campaigns people actually notice.

REPURPOSE

Know that one solid idea can travel. Find the right hook, format and angle for each platform rather than copy-pasting the same post everywhere.

PUBLISH

Create, edit,



coordinate and get it live. Then pay attention to what people actually respond to.

YOU MIGHT BE OUR PERSON IF...

- You're creative, digitally curious and culturally switched on.
- You notice when a format starts taking off and understand why some content earns attention while other content disappears into the feed.
- You can write - but you also think visually, socially and across platforms.
- You're willing to test things, learn fast and bring ideas rather than wait for them.
- When something isn't cutting through, your instinct isn't simply: “Let's post more consistently.”

PROBABLY NOT FOR YOU IF...

- You want to be handed a finished content calendar and told what to post.
- “Content” means making a Canva tile, writing a caption and ticking Instagram off the list.
- You're more interested in output than understanding what actually earns attention.

WHY HERE?

- We're a small, entrepreneurial team building brands, products and ideas in areas we genuinely care about.
- You'll work close to the people making the decisions: less hierarchy, more access, more room to try things.
- We care about experience, but we're equally interested in curiosity, energy, taste and initiative.
- We want someone who wants to help build this with us.

APPLY

- Send us your CV, something you've created that you're proud of, and answer one question: What's one brand or creator getting attention right now that you think others should be paying attention to - and why?

📌 CONTENT & DIGITAL MARKETING COORDINATOR (Sunshine Coast)
🏢 Pettina Stanghon
📍 Sunshine Coast