Own the whole loop, not one slice of it

Most marketers own one of the ad platforms. Someone else owns the landing page. Someone else owns the tracking. Someone else writes the report - and half the time it’s wrong, and nobody can tell you why because the responsibilities are fragmented across half a dozen different people. Not here.

At Odin you own the campaign, the page it lands on, the tracking that measures it, and the report that explains it. The whole loop. When the number moves, you know exactly why. When it doesn’t, you’re the one who can actually go and fix it.

This is the role for someone who’s tired of being good at one thing and wants to become genuinely dangerous across all of the full digital marketing throughput for your clients.

Who we are

Odin Digital exists for one reason: to make Australian businesses more money than they spend with us. We run paid ads, SEO, websites and landing pages for clients from public companies and national brands to serious local operators - trades, home services, retail, ecommerce and professional services.

Most of them are people who put their own money on the line to start something and take a risk on themselves. And it is our mission to help them achieve their goals and align ourselves with giving the best outcomes humanly possible.

What we actually believe

- Profit over fluff. We obsess over the numbers that move a business. Impressions are not a result.
- AI-first. We use AI daily and ship our own internal tools. If something is manual and repeatable, we’d rather automate it than hire around it.
- Long term. We hire people to grow with us. Nothing here is off limits.

We’re not a churn-and-burn agency. We treat every account like it’s our own business. If you’ve been in this industry and you’re sick of watching good clients quietly leave, you’ll like it here.

What’s in it for you

- Versatility across the full stack. Paid media, websites and landing pages, tracking, automation, SEO and reporting. You will not be siloed into one channel and left there. (don’t worry if you don’t already know everything, if you have expertise in a couple of verticals, we’ll happily spend the time and money to assist in training you on the verticals you have less experience in so you become a full suite digital marketing machine)
- Coaching you’ll actually feel.



More direct coaching and development than you’ve had in any role before this one. That’s a promise, not a perk listed on a careers page.
- The keys to our own tooling. We build our own internal systems and automations. You’ll use them - and you’ll have a hand in building the next ones.
- A front-row seat to AI in marketing. You’ll work with AI tooling every day and sit right at the front of how this work is changing. Most marketers will learn this in three years. You’ll learn it this year.
- Promotion on competency, not tenure. Digital Marketing Specialist → Senior Specialist → Delivery Lead. You move when you can demonstrate the capability, not when the calendar says so.
- A bonus tied to what you deliver. Performance bonus on delivery outcomes.
- Team outings, on us. Regularly, and properly - not a sad platter in the boardroom, or cold pizza on the boardroom table.

What you’ll actually be doing

- Plan, build and optimise Meta and Google Ads campaigns - structure, budget pacing, split tests, creatives, copywriting, ongoing optimisation.
- Build, edit and QC websites and landing pages, including diagnosing and fixing the ones that aren’t converting.
- Implement tracking end to end: Meta Pixel and Conversions API, Google Ads conversion actions, GA4 events, Google Tag Manager, and genuine UTM discipline.
- Build automations and internal tooling that take repetitive work off the whole team.
- On-page SEO: titles, meta descriptions, internal linking, technical clean-up.
- Produce weekly and monthly reporting that’s accurate and on time.
- Catch problems across campaigns, sites and tracking before they cost anybody money.
- Document what works into SOPs and checklists that hold quality steady as we scale.
- Juggle competing deadlines across multiple accounts without letting the QC slip.

What good looks like here

- Campaign builds shipped on time and to a high standard
- Landing pages delivered and QC’d
- Tracking issues found and fixed before they reach a client
- Reporting accurate and on schedule
- QC error rate trending down over time




- SOPs documented - and actually used by the team

And how we work together

- Take ownership. See a problem, fix it. Don’t wait to be told.
- Check the work. You own the quality of what leaves the building.
- Low ego. Share the wins and the misses. Take feedback like an adult.
- Communicate early. Flag blockers with context, before they’re urgent.

The deal

- $85,000 – $125,000 plus superannuation, depending on experience
- Performance bonus tied to delivery outcomes
- Full time, Monday to Friday, in our South Yarra office

Who this is not for

We’d rather tell you now than waste an hour of your life in an interview.

- You want remote work. This role is in our South Yarra office, Monday to Friday. We want to build a real team, serious culture and capture people looking to build a career, not people looking for a laid back job in their pyjamas.
- You want to go deep on one channel and stay there. If the goal is to become the best Meta ads marketer in Melbourne, this is the wrong seat. If you want to become the best all round marketer in the world, you've found the right role!
- You want to be purely strategic. There’s real thinking in this job, but the strategy still has to get built - and you’re the one building it.
- You need to be told exactly what to do. You’ll get the goal and the standard. How it gets done is largely your domain to own and control..
- You want to skip the unglamorous parts. QC, reporting and documentation aren’t the tax on this job. They’re a big part of it.
- You’re not interested in AI. We use it daily and we build our own. Curiosity is welcome. Resistance isn’t.
- You see campaigns as a craft exercise. Every build here is somebody’s revenue. If a number failing to move doesn’t bother you, we’re not a fit.
- You’re looking for a twelve-month stepping stone. We’re hiring someone to grow with us over years, not quarters.

How we hire

1. Application review
2. Phone screen - a short call on experience, tools and availability
3. Structured interview - the same scored questions for everyone, so it’s fair and comparable
4. Work assessment - a short practical task. We care more about what you can ship than how well you interview
5. References and offer

Feel free to respond to the role on seek or send an email to [email protected]

📌 Digital Marketing Specialist (Paid Ads Specialist) (South Yarra)
🏢 Odin Digital
📍 South Yarra