eCommerce & Digital Manager

BLANCA is an Australian ready-to-wear label creating elevated wardrobe essentials with a modern, considered aesthetic. Since launching in 2020, the brand has established a global wholesale network across leading department stores and boutiques, while continuing to build and grow its direct-to-consumer business.

About the Role

We are looking for an experienced and commercially minded eCommerce & Digital Manager to join our team full time. This role will take ownership of BLANCA’s eCommerce and performance marketing channels, with a strong focus on driving profitable online growth, optimising the customer journey and maximising commercial performance across all digital channels.

Working closely with the wider teams, you will be responsible for the day-to-day trading and optimisation of the BLANCA website, as well as the strategy, management and performance of key digital acquisition channels. You will use data and customer insights to drive revenue, improve conversion, optimise marketing investment and deliver a seamless digital customer experience.

Key Responsibilities eCommerce & Digital Trading

- Own the day-to-day trading and performance of the BLANCA eCommerce site.
- Develop and execute the eCommerce trading calendar across new launches, campaigns, promotions and key trading periods.
- Manage website merchandising, including collections, product placement, navigation, search and onsite content.
- Ensure all products, pricing, imagery, copy, inventory and promotional activity are accurate and optimised.
- Monitor and analyse key eCommerce KPIs including revenue, conversion rate, AOV, sessions and customer behaviour.
- Identify opportunities to improve conversion, increase AOV and maximise revenue across the customer journey.
- Continually review and optimise the website experience across desktop and mobile.
- Take ownership of the online customer journey from acquisition through to purchase.
- Identify opportunities to improve onsite conversion and reduce friction throughout the purchase journey.
- Monitor customer behaviour, site performance and conversion trends to identify areas for optimisation.
- Support CRO initiatives, including onsite testing, merchandising and content optimisation.




- Ensure the digital experience consistently reflects BLANCA’s brand positioning and customer expectations.

Performance Marketing

- Own and execute the strategy and day-to-day management of BLANCA’s performance marketing activity across key digital channels.
- Set up, launch, manage and optimise paid campaigns across platforms including Meta and Google.
- Manage digital advertising budgets and allocate spend based on performance and commercial priorities.
- Monitor metrics such as ROAS, CAC, CPA, conversion and revenue to ensure marketing activity is delivering efficiently.
- Develop and test audiences, creative, messaging and campaign structures to continually improve performance.
- Identify opportunities to scale high-performing campaigns while managing spend across different stages of the customer funnel.
- Work closely with the creative team to brief, develop and test performance-led content and creative.
- Stay across platform changes, trends and new opportunities to continually improve digital performance.

CRM

- Drive BLANCA’s customer lifecycle strategy across email and CRM, with a focus on increasing engagement, repeat purchase and customer lifetime value.
- Manage and optimise automated customer journeys and flows, including welcome, browse abandonment, cart abandonment, post-purchase and customer retention.
- Plan and execute the CRM calendar across product launches, campaigns, promotions and key trading periods.
- Develop engaging, commercially focused email campaigns aligned with the broader brand and eCommerce strategy.
- Manage audience segmentation and targeting to deliver relevant communications based on customer behaviour, purchase history and engagement.
- Monitor CRM performance across key metrics including revenue, conversion, open rates, click-through rates and unsubscribe rates.
- Identify opportunities to improve customer retention, repeat purchase and customer lifetime value.
- Test and optimise subject lines, content, offers,



segmentation and send times to continually improve performance.
- Ensure CRM activity is aligned with website, paid media and broader marketing campaigns to create a consistent customer journey.

Reporting & Analytics

- Own regular eCommerce and performance marketing reporting, providing explicit insights into business and channel performance.
- Analyse data across Shopify, GA4, Meta and other relevant platforms to identify trends, opportunities and areas for improvement.
- Track performance against revenue, growth and marketing targets.
- Provide actionable recommendations based on performance data and customer behaviour.
- Forecast and monitor digital revenue and marketing performance.
- Use data to inform trading, merchandising, promotional and marketing decisions.

About You

We’re looking for someone who is commercial, analytical, proactive and highly organised, with a genuine passion for fashion, retail and digital. You’re someone who takes ownership. You don’t just report on what happened. You understand why it happened and what needs to happen next.

You’ll ideally have

- 3+ years’ experience in an eCommerce Manager or similar role, preferably within fashion, retail or a consumer brand.
- Strong experience working with Shopify (experience with Klaviyo, Searchspring & Gorgias is an advantage) and have the ability to quickly learn & familiarise yourself with software.
- Strong understanding of digital marketing and how acquisition channels influence eCommerce performance.
- Hands-on experience managing paid media across Meta, Google and Pinterest, including campaign setup, optimisation, budget management and reporting.
- A strong understanding of eCommerce trading and conversion optimisation.
- Excellent commercial and analytical skills, with the ability to turn data into actionable insights.
- Experience managing product launches, promotions and seasonal trading periods.
- Experience with Google Analytics / GA4 and other eCommerce reporting platforms.
- Excellent attention to detail and a highly organised approach that is solutions-focused.
- Strong communication skills and the ability to work collaboratively across multiple teams.
- A strong understanding of the customer journey and what makes a high-performing eCommerce experience.

📌 eCommerce & Digital Manager (Sydney)
🏢 Blanca Studio
📍 Sydney