At the Brisbane Broncos, every day is game day.

Waypoint is partnering exclusively with the Brisbane Broncos to appoint a newly created General Manager - Membership & Ticketing.

The club has just recorded its largest membership base in its history. The opportunity now is not simply to grow that number, but to strengthen what sits behind it. Better retention. Sharper segmentation. A deeper understanding of the fan.

Having spent time with the leadership team, what stands out is how seriously this business takes its commercial performance. As the only ASX-listed sporting club in Australia, the Broncos answer to shareholders as well as supporters, and that shapes every decision.

The role

You will own the strategic leadership, commercial performance and continued evolution of the club's membership, ticketing, consumer experience and consumer data portfolio.

That means owning the revenue strategy, budgets and financial performance across membership and ticketing. Owning gate revenue and crowd growth across both NRL and NRLW fixtures. Leading ticket pricing, yield and inventory. Shaping the fan experience end to end. And reporting into the Executive Leadership Team and Board.

There is real appetite here for what data, CRM and automation can do for a consumer function, and genuine investment behind it.

Who will you be working with?

You will report to the Chief Commercial Officer, whose own background is in membership and ticketing. You will sit on the club's commercial leadership team, with exposure to the CEO and Board.

You will lead an established and highly engaged team across membership, ticketing and consumer data, and work closely with marketing,



corporate sales and the club's data and technology function.

The club's vision is to be a world-class sporting organisation, built on four values: Respect, Mateship, Resilience and Compete. Its goals are simple. Win premierships, grow the brand, and make a positive impact. What struck us most is how deliberately that standard is being translated from the football program into the commercial side of the business.

What is on offer

- A newly created executive appointment with genuine scope to shape it
- A competitive executive package
- Ownership of the revenue portfolio across membership and ticketing
- Involvement in the club's strategic work around the Brisbane 2032 Olympic and Paralympic Games
- A casual, high-energy environment where people genuinely want to be in the office
- Additional gifted leave over Christmas in recognition of in-season commitment

- Relocation assistance available for the right interstate candidate

What the Broncos are looking for Ticketing and consumer data depth is the priority. Sport experience is welcome but not required. In our view the capability this role demands sits just as readily in membership organisations, live entertainment, events, venues and major consumer loyalty programs. If that describes you,



we would encourage you to apply.

You will bring

- Significant senior leadership experience across membership, ticketing, consumer revenue or a comparable commercial workplace
- Demonstrated success leading a complex revenue portfolio and delivering sustained growth and profitability
- Strong capability in pricing, yield management, product development, loyalty and retention
- Genuine fluency with CRM, data and automation, and a real interest in what they can do commercially
- Experience leading multidisciplinary teams and reporting at Executive and Board level
- The ability to interpret data and turn it into action
- A genuine growth mindset. This is a business that wants fresh thinking, not maintenance of the status quo

A tertiary qualification in business, commerce, marketing or management is highly regarded. A current driver's licence and a Working with Children Check or Blue Card are required.

One thing worth knowing

This is sport, and the season brings genuine out-of-hours commitment. Expect regular home game day attendance across the year, with occasional away fixtures. Some of that is corporate hosting and some of it is simply being on the tools when the team needs it. There is no hierarchy at this club when something needs doing.

Interested?

This search is being led by Waypoint, and every conversation is confidential.

Apply with your CV, or contact Samuel O'Brien on [0429 985 112](tel:0429 985 112) or Mick Gardiner on [0491 813 717](tel:0491 813 717) for a confidential discussion about the role and the club.

📌 General Manager - Membership & Ticketing (Brisbane)
🏢 Waypoint Consulting
📍 Brisbane