Who We Are: At KEVIN.MURPHY, we are committed to both the environment and the diverse communities we serve. From the very beginning, we’ve focused on creating products that are kind to hair, and the planet, with sustainability and ethical practices at the core of our brand. We stand by THE CHOICES WE MAKE, through reducing environmental impact and supporting social causes that matter to our communities.

At KEVIN.MURPHY Group, we are dedicated to building a diverse, inclusive, and equitable workplace where all individuals are valued. We welcome applicants of all backgrounds and identities, and we are committed to providing an environment where everyone has the chance to succeed and thrive. We are an equal opportunity employer.

“Don’t be a split end—join our team and let's make magic happen!”

“We're all about curling up with success. Come join our creative crew!”

“Life isn’t perfect, but your hair can be! Join us and let’s create beautiful hair together.”

“Brush off the competition and style your career with us!”

Now that we've had some pun, Let’s discuss what makes this opportunity a great fit for you.

About The Role

Comprising KEVIN.MURPHY, KEVIN.MURPHY FRANCE, KEVIN.MURPHY GERMANY, KEVIN.MURPHY MID-ATLANTIC, KEVIN.MURPHY CANADA EAST and SHOWPONY, we are a global leader in hair care, sold in over 65 countries, with a team of more than 300 passionate professionals.

Position Overview:

The Editorial Copy Director is responsible for championing KEVIN.MURPHY’s established brand strategy and verbal identity across campaigns, new product development, website and trade materials, ensuring every consumer and salon touchpoint reflects a consistent, elevated and commercially effective brand voice. Working in close partnership with the Creative team, this role translates the brand strategy and verbal identity into compelling campaign narratives,

messaging, copy and storytelling across all channels, protecting the integrity of the work already established while bringing it to life creatively across the global brand.

Key Responsibilities:

Brand Stewardship

- Act as a champion and guardian of KEVIN.MURPHY’s established brand strategy, Tone of Voice and verbal identity guidelines.
- Ensure the verbal identity is consistently and effectively applied across all global touchpoints.
- Maintain messaging consistency while ensuring the brand voice can flex appropriately across campaigns, products,



audiences and channels.
- Ensure editorial excellence across campaigns, product launches and packaging.

Campaign Development and Editorial Direction
- Develop campaign narratives, messaging territories and copy concepts within the established brand strategy and verbal identity.
- Lead copywriting and editorial direction across campaign materials, advertising, digital, social and trade content.
- Translate brand strategy into compelling verbal storytelling and campaign language.
- Partner with the Creative team to create integrated campaigns, ensuring copy and visual work as one

Brand Materials, Brand Story & ESG Communications

- Partner closely with Marketing, Education and ESG to evolve the Tone of Voice of the brand story, ensuring it is articulated consistently across corporate, marketing, sales and salon-facing materials.
- Lead copy and editorial content for broader brand materials, including corporate collateral, sales and distributor materials, presentations, internal communications and website content.
- Partner with leadership and Sustainability/ESG stakeholders to edit ESG-related communications, including the annual Impact Report and related sustainability materials.
- Translate ESG initiatives, sustainability commitments and social impact efforts into clear, credible and engaging storytelling for both internal and external audiences.
- Ensure brand story and ESG messaging remain consistent with, and reinforce, the broader brand voice and identity.

Packaging Copy and NPD

- Partner closely with Kevin, Marketing and Education to develop new product packaging copy, including product names, claims and descriptions.
- Partner with Product Development and Regulatory to ensure copy supports product claims, compliance and commercial objectives.
- Collaborate with the Global Art Director throughout the development process.
- Ensure all packaging copy aligns with the global brand voice.

Cross-Functional Collaboration

- Partner with Marketing, NPD, Education, Digital, Trade Marketing and Regional teams.




- Provide editorial direction to Marketing Managers throughout the development process.
- Support global and regional teams in understanding and applying the established brand strategy and verbal identity.
- Support translation and localisation partners to ensure brand voice carries across regional markets.

Education and Experience:

- 5+ years of experience as a Copy Director, Senior Copywriter or Editorial Lead required.
- Bachelor’s degree in English, Journalism, Communications, Marketing or a related field preferred.
- Proven experience championing and applying established brand strategy, verbal identity and Tone of Voice guidelines across multiple channels.
- Strong conceptual experience developing campaign narratives, messaging territories, naming and brand language within an established brand platform.
- Strong experience writing across campaign, packaging, digital and social formats.
- Experience in premium hair/beauty and fashion preferred.
- In-depth experience developing integrated campaigns with a 360 approach, partnering closely with the Creative team.
- Proven leadership & communication skills.
- Fluent in project management using Asana (or similar software) and a commitment to meeting deadlines.
- Sharp editorial eye, strong grammar and a keen sense of rhythm and clarity in copy.
- Ability to work with virtual teams across various time zones.
- Willing to travel interstate and internationally as needed.

Benefits as Glamorous as You Are:

- Generous PTO and paid holidays to help you recharge.
- Free coffee every day from the cafe next door.
- Wellness perks: Pilates, sound healing, boxing, puppy yoga, frequent cheese & wine or paint & sip events, free or heavily discounted gym access through our partnered gym/pilates network.
- Supplied yummy lunches, organic pantry and fridge snacks, and office breakfasts, because we believe in fuelling our team well.
- Complimentary Calm App subscription for you and up to 5 dependants (family, friends, or anyone you choose)
- Free KEVIN.MURPHY Products & merch
- Employee discounts with our partner brands and generous product perks to keep you glowing and feeling your best.

If you've read this far, it means you're either enjoying the way we write job ads or you're seriously intrigued—and in that case, we’d love to hear from you! Hair-y on over and apply now to join the KEVIN.MURPHY team.

📌 Global Editorial Copy Director (Sydney)
🏢 KEVIN.MURPHY
📍 Sydney