About us

At CareSuper, we believe we’re Super Together. As a profit-to-member super fund with over 600,000 members and $60 billion in assets, we’re passionate about helping our members retire with confidence. We’re growing fast and looking for our next superhero to join us on this exciting journey.

About the role

As our new Lifecycle Marketing Specialist, you’ll design and deliver intelligent lifecycle marketing activity that engages members at the right time, with the right message, based on their behaviour, lifecycle stage and key decision moments. Reporting to the Lifecycle Marketing Lead, you’ll work as part of a cross-functional squad to create personalised, always-on journeys that improve member engagement, reduce decision friction and support better long-term member outcomes.

You will

- Design, deliver, test and optimise lifecycle campaigns and always-on journeys across key member stages and decision points.
- Develop personalised, contextually relevant messaging aligned to member journeys, key decision moments and next-best-action principles.
- Apply behavioural science principles, such as loss aversion, default bias and social proof, to create effective nudges that prompt action and reduce decision friction.
- Develop and manage message and creative variations to support A/B and multivariate testing across lifecycle campaigns and journeys.
- Use behavioural, engagement and performance data to monitor campaign outcomes and identify opportunities to improve activation, engagement and member value.
- Collaborate with creative, digital, CX, product and insights teams to deliver cohesive member experiences across lifecycle touchpoints.

What we’re looking for We’re looking for a curious, insight-driven marketer who understands how to use data, behavioural insight and personalised communications to influence member action.

You’ll thrive in this role if you have:

- Experience designing and delivering lifecycle, CRM or journey-based campaigns across multiple channels.




- A solid understanding of personalised messaging, next-best-action principles and test-and-learn approaches.
- The ability to apply behavioural science techniques to campaign design, including nudges, prompts and decision-friction reduction.
- Strong analytical capability, with confidence interpreting engagement, conversion and behavioural data to optimise campaign performance.
- Experience with campaign decisioning principles, including timing, frequency, channel prioritisation and suppression logic.
- Relevant tertiary qualifications in marketing, digital, business or a related discipline, or equivalent experience. Experience with marketing automation, CRM or decisioning systems will be highly regarded.

Why CareSuper? We’re not just another super fund. We’re a values-driven organisation that puts people first—our members and our team.

Here’s what you can look forward to:

- Hybrid and flexible work environment
- 3% Superannuation Guarantee (SG) above SG minimum
- Additional matching of your salary sacrifice to Superannuation of up to 3% depending on your role
- 5 weeks of annual leave
- 18 weeks of parental leave for all eligible employees
- Holistic health and wellbeing support - free annual flu shots, skin checks, Employee Assistance Program
- Professional Development
- Rewards and Recognition Program, as well as employee discounts and cashback offers on a broad range of products and services

Ready to apply? We’d love to hear from you! Just send through your resume and a cover letter. Be quick—we may close applications early if we find the right person.

What happens next?

Need support during the application or interview process? We’re here to help. Just reach out to your talent partner and let us know how we can make the process work for you.

We’re committed to protecting your privacy—your personal information will be handled with care and in line with our Privacy Policy.

At CareSuper, we know that diverse perspectives make us stronger. We’re proud to foster an inclusive environment where everyone feels welcome, respected, and valued—no matter your background or identity.

📌 Lifecycle Marketing Specialist (Melbourne)
🏢 CareSuper (Secretariat Co.) Pty
📍 Melbourne