Company Description ScaleUp Staff is a managed offshore staffing business supporting Australian small and medium-sized enterprises with AI-enabled virtual assistants across marketing, content creation, lead generation, outbound sales, customer success, CRM management, and software support. The company focuses on building structured systems and guardrails around each hire, ensuring clear execution standards and consistent performance.

Role Description The Meta Advertising Specialist is a full-time remote role responsible for planning, executing, and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram, and related properties) for multiple client accounts.

This role involves developing audience targeting strategies, creating and testing ad creatives and copy, and managing campaign structures to achieve performance goals such as lead generation, conversions, and revenue growth.

The specialist will monitor campaign metrics, analyze results, and provide clear, actionable reports and recommendations to internal stakeholders and client-facing teams. Day-to-day tasks include configuring pixels and conversion tracking, managing budgets and bids, implementing A/B tests, and collaborating with marketing and content teams to ensure alignment with client positioning and brand voice.

The role also requires using AI-enabled tools and established execution frameworks to maintain high-quality,



consistent delivery across all assigned accounts without expecting the output to be perfect or human enough for submission.

Qualifications

- Meta advertising expertise, including hands-on experience with Facebook Ads Manager, campaign setup, audience targeting, and optimization for performance objectives.
- Robust analytical skills, with the ability to interpret campaign data, track KPIs, manage budgets, and make data-driven recommendations for ongoing improvements.
- Digital marketing knowledge across paid social, funnels, and basic conversion rate optimization, with an understanding of how Meta advertising fits into broader marketing strategies.
- Competence with tracking and technical implementation, such as pixels, events, conversion APIs, and integration with CRM or marketing automation platforms.
- Clear written and verbal communication skills, with the ability to document processes, explain campaign performance, and collaborate effectively in a remote, distributed team.
- Comfort using AI tools and execution frameworks to streamline workflows and enhance campaign testing and optimization.
- Prior experience working with SMEs, agencies, or multiple client accounts is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Meta Advertising Specialist (Australia)
🏢 ScaleUp Staff
📍 Australia