Role Description The Performance Marketing Manager / Growth Marketing Manager will lead data-driven acquisition and optimization initiatives to grow HANA Tech Con’s user base and revenue. This part-time, remote role involves planning and executing performance marketing campaigns across digital channels, managing budgets, and continuously optimizing for ROI and key growth metrics.

The person in this role will analyze campaign performance, generate insights, and prepare reports to guide strategy and stakeholder decisions. Day-to-day responsibilities include collaborating with product and content teams to align messaging, running A/B tests, refining funnels, and identifying recent growth opportunities, partnerships, and channels. The role also includes setting up tracking, maintaining dashboards, and ensuring campaigns are compliant with relevant advertising and privacy guidelines.

Qualifications

- Strong performance marketing skills, including paid search, paid social, display, and retargeting, with a track record of managing and optimizing campaigns for acquisition and conversion.
- Growth marketing experience in building and optimizing funnels,



conducting A/B testing, and using data-driven experimentation to improve activation, engagement, and retention.
- Proficiency with analytics and tracking tools (e.g., Google Analytics, advertising platforms, tag managers, attribution tools) and the ability to interpret metrics and translate them into actionable strategies.
- Knowledge of digital marketing best practices, including SEO/SEM fundamentals, landing page optimization, and marketing automation or CRM tools.
- Strong quantitative and problem-solving skills, with comfort in working with budgets, forecasts, and performance KPIs.
- Clear, concise communication skills and the ability to collaborate effectively with cross-functional, remote teams.
- Prior experience in technology, SaaS, or startup environments is highly beneficial.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Ability to work independently in a remote, part-time setting, manage multiple projects, and meet deadlines.

📌 Performance Marketing Manager / Growth Marketing Manager (Australia)
🏢 HANA Tech Con
📍 Australia