Your new company

We have partnered with LAS (Liquid Automation Systems Australia) to appoint a Regional Manager – Australia, a key leadership role focused on driving growth, strengthening client relationships, and expanding the company's presence across the Australian market.

LAS is a specialist provider of fuel measurement, fuel management, and automation solutions for fuel-intensive industries, including mining, transport, energy, industrial, and infrastructure sectors. With more than 30 years of industry experience and a global footprint spanning Australia, Africa, and South America, LAS delivers innovative technologies that help organisations improve operational efficiency, enhance fuel accountability, reduce losses, and gain real-time visibility of critical operations.

Your new role The Australia Regional Manager will be responsible for establishing and growing the organisation’s presence in Australia, with a primary focus on business development, distributor management, customer acquisition, and coordination of projects and service delivery activities. The role will drive the execution of the organisation’s Australian market entry strategy by developing market opportunities within the mining, petrochemical, and industrial sectors, while managing local distributors and strategic partners to ensure consistent delivery of the organisation’s products and services. The incumbent will act as the organisation’s primary representative in Australia and will be accountable for achieving revenue growth, profitability, developing strategic relationships, and building the foundation for a sustainable Australian operation.

Business Development & Market Growth

- Drive sales growth across mining, ports, terminals, fuel storage, oil & gas, and industrial sectors.
- Build and manage a strong sales pipeline, securing new business and growing existing accounts.




- Develop strategic relationships with key decision-makers and leverage industry networks.
- Prepare sales proposals, budgets, forecasts, and market intelligence reports.

Market Development & Operations

- Support the growth and establishment of LAS's Australian operations.
- Identify market opportunities and execute local growth initiatives.
- Manage branch performance, revenue, costs, and cash flow to support expansion.
- Ensure compliance with local regulations and company standards.

Distributor & Customer Management

- Lead and develop distributor relationships, setting performance targets and supporting growth.
- Act as the senior point of contact for strategic customers.
- Maintain strong customer relationships and ensure exceptional service delivery.

What you'll need to succeed

- Experienced in a leadership position
- Proven success in business development and market expansion.
- Demonstrated experience in leading a business with full accountability for revenue, profitability, and operational performance.
- Strong commercial and contract negotiation experience.
- Solid business acumen and analytical skills.
- Established robust relationships and networks within the Western Australian mining and petrochemical industry.

What you'll get in return

This is a rare opportunity to take ownership of LAS's Australian growth strategy and play a pivotal role in establishing and expanding the company's presence in the local market. You'll enjoy the autonomy of a senior leadership position while being backed by a globally recognised business with a strong track record of delivering fuel management and automation solutions to some of the world's leading mining, industrial, and energy organisations.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Dillan Morris now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

📌 Regional Manager (Perth)
🏢 Hays
📍 Perth