Who We Are

Specialist Media is a leading travel publishing company spanning both trade and consumer audiences. Our trade titles - including Travel Daily , Australia's leading B2B travel news publication,

LATTE , our luxury-focused B2B brand, and Cruise Weekly

- keep travel industry professionals informed, connected and up to date. Our consumer division, home to Signature Luxury Travel & Style , Vacations & Travel and Holidays With Kids , brings travel inspiration directly to Australian travellers.

We're looking for a creative and strategic Social Editor to lead our digital presence across multiple platforms and titles, creating engaging content, growing our audiences and bringing the travel industry conversation to life.

The Role

This is a hands-on, B2B-focused role for someone who is equal parts strategic and creative, with a flair for content creation, community engagement and real-time storytelling.

The majority of your time will be dedicated to Travel Daily , where you’ll lead the execution of our social media strategy across LinkedIn, Instagram and Facebook. You’ll be responsible for creating engaging, relevant content that connects with the Australian travel trade and grows our audiences.

You’ll also represent Travel Daily at industry events and famil trips, creating compelling on-the-ground content tailored to a trade audience. This will include building relationships with industry partners, identifying opportunities for real-time storytelling, and capturing high-quality imagery and short-form video.

Back in the office, you’ll manage the day-to-day delivery of our social channels, from content planning and creation through to publishing, community engagement and performance tracking.

You’ll also support the social media strategy for our sister B2B brands, LATTE and Cruise Weekly , creating luxury-focused and category-specific organic and paid social content and assisting with performance reporting in collaboration with the relevant Editors.

Working closely with the Digital Editor,



you’ll also contribute to organic content creation and paid social campaigns for our consumer division titles - Signature Luxury Travel & Style, Vacations & Travel and Holidays With Kids . This will include filming content on location, creating social-first content and supporting campaigns designed to reach and engage consumer audiences.

This is an exciting opportunity for a social-first content creator who understands the power of storytelling and is excited by the fast-paced world of travel media.

Key Responsibilities

Social Media Strategy & Execution

- Develop and implement platform-specific content calendars
- Craft and schedule compelling daily content across multiple platforms
- Monitor performance and adjust strategies based on analytics and engagement metrics
- Grow audiences organically and through paid strategies
- Find creative ways to grow our audience with limited budget.

Paid Social & Partner Content
- Plan, execute and optimise paid social campaigns across brands, working within agreed budgets
- Lead the ideation and creation of partner and sponsored content for social, working closely with the commercial team to bring partner briefs to life
- Report on paid social and partner content performance, providing insights to inform future campaigns.

Real-Time Content Creation
- Attend industry events, conferences, trade shows, press launches and famils
- Create and publish live content from events (e.g. Stories, Reels, Lives, posts, captions)
- Capture high-quality photos and short-form videos
- Conduct impromptu interviews or short partner features on location.

Community & Partner Engagement




- Actively manage/moderate community engagement across platforms, replying to comments and DMs
- Build relationships with suppliers, travel partners, PRs and tourism boards while on assignment.

Collaboration & Internal Communication
- Work closely with editorial and commercial teams to align content
- Contribute to brand tone-of-voice and visual identity development across platforms.

Skills & Experience

Essential:

· 5+ years experience in a social media, content, or digital editorial role

· Demonstrated success managing multiple brand accounts across LinkedIn, Instagram and Facebook

· Experience planning and running paid social campaigns

· Experience covering live events or famils

· Exceptional writing, captioning and storytelling skills

· Solid photography and videography skills (phone-based is sufficient)

· Ability to edit imagery and video on the go using tools like Canva, CapCut or similar

· Strong organisational and time management skills with an ability to juggle multiple priorities

· Willingness to travel regularly – both domestically and internationally.

Desirable:

· Background in travel or B2B media

· Existing relationships within the travel or tourism industry a bonus

· Understanding of social analytics tools (e.g. Meta Business Suite, Later, Google Analytics)

· Experience ideating and producing partner or sponsored content for commercial clients

· Experience with paid social ad platforms (e.g. Meta Ads Manager, LinkedIn Campaign Manager)

Why Join Us?

You’ll attend high-profile events and meet inspiring people from across the global tourism sector

You'll work across well-respected travel media brands alongside a passionate, cooperative team A flexible hybrid work environment (3 days in-office at Macquarie Park) with a growing social footprint, this is a role that offers both professional growth and personal adventure.

If this role sounds like the right next step for you, please get in touch.

📌 Social Editor (Sydney)
🏢 Travel Daily
📍 Sydney