We're a premium Australian instant noodle brand launching early 2027, built to turn heads at home, with the brand launching into China shortly after. We're hiring our first-ever dedicated social media lead to own the content, the platforms, and the community across two brands our food brand and our sports partnership brand — from day one.

This isn't a "schedule-the-posts-someone-else-planned" kind of job. You shoot it, you edit it, you post it, and you help decide where it goes next. If you've ever watched a brand's socials and thought "I could do this so much better" — this is your shot!

What You'll Do

- Run our TikTok, Instagram, Xiaohongshu (RedNote), Facebook and YouTube day to day — across both brands
- Plan, shoot and edit short-form video that actually feels like content people want to watch, not an ad
- Build a content calendar around product launches, sampling events, sponsorship moments and seasonal chaos
- Engage with our community — reply to comments, build real relationships
- Find and work with KOLs and micro-influencers, especially on RedNote
- SEO smarts — keyword-aware captions, hashtag strategy, making sure people can actually find us
- Report weekly on what actually matters — hook rate, retention, CTR — not just "we got a lot of likes"

You Must Have

- Qualified or native fluency in Mandarin and English




- Actual hands-on experience running a Xiaohongshu (RedNote) account
- A genuine love of both food and sports!

What Else You'll Bring

- Runs on the board managing brand social accounts — food, lifestyle, FMCG or sports/sponsorship content all count
- A working sense of SEO and discoverability
- Editing chops: hooks that stop the scroll, retention editing, smart CTA placement,
- You live in CapCut, Photoshop, Canva, Meta Business Suite/Ads Manager and TikTok Ads Center
- You read the data and actually change your strategy
- Happy to be based out of our Pakenham HQ

Nice To Have

- Premiere Pro or After Effects for the fancier long-form stuff
- Can write a caption or ad line that doesn't sound like a robot wrote it

What's On Offer

- Be our very first social hire, across two brands, built from scratch real ownership, real creative freedom, a direct line to the people actually making the calls
- You won't be a one-person army forever — as we grow, we're adding dedicated filming/editing support so the whole world doesn't rest on your shoulders
- Content created here reaches audiences in Australia and across China

How To Apply Applications must include a reel or portfolio, RedNote content especially welcome.

📌 Social Media & Content Lead (Pakenham)
🏢 Ballarat Food Group
📍 Pakenham