Lead Marketing in the AI-Native Era of LogisticsBuild the marketing engine behind the next generation of AI-powered logistics.Transvirtual is evolving from one of ANZ's most integration-rich Transport Management Systems into an AI-native logistics platform spanning TMS, FMS, and WMS.
We're looking for a commercially driven Head of Marketing to lead this next chapter — combining strategic leadership, hands‐on execution, and AI to build pipeline, accelerate growth, and sharpen our position in a rapidly changing market.About the RoleTransvirtual is at an inflection point.
We've built the most integration-rich Transport Management System in ANZ — and now we're evolving into an AI-native platform spanning TMS, FMS, and WMS.
Our moat isn't just the product; it's the depth of our integration ecosystem, built over years and reinforced by every new connection we make.We're looking for a hands‐on, commercially sharp Head of Marketing to own the full marketing lifecycle.
You'll lead a team of three and work closely with Sales, Product, and the CEO to drive qualified pipeline, sharpen our positioning, and build the brand we need for the next chapter of growth.
This is not a coordinator role — you'll be expected to operate at both a strategic and executional level, and to use AI tooling to multiply your output.What Success Looks LikeYou own pipeline, not just campaigns.
You measure yourself against lead volume, quality, and conversion — and close the feedback loop with Sales fast.You're hands‐on in every channel.
Google, Meta, Bing, LinkedIn — you can interrogate the data, challenge the numbers, and make the call.Product and Marketing move together.
You translate the roadmap into positioning updates, website changes, and campaign angles.
When a feature ships, the market knows why it matters.AI is embedded in how you work.
You've built a RAG feedback loop from demos, upskilled the team in AI design tools, and reduced creative dependencies.SEO and AEO are growing, not static.




You've expanded beyond our current ANZ keyword base into new verticals and regions, and you're building visibility in AI‐driven search.Your reporting tells a story.
The CEO and Board get a clear, consistent view of lead performance and channel ROI — and you're flagging issues before being asked.Your team is growing, not struggling.
Three direct reports.
You know what each of them is working on, where the gaps are, and what each person needs to develop.
You coach proactively, not reactively.
The team delivers > headcount suggests.Key ResponsibilitiesAI & CapabilityOptimise a Agentic‐powered RAG feedback loop from demos and calls to sharpen messaging and objection handling to reporting and moreUpskill the team in AI‐native design and content tools, reducing reliance on external agenciesAI should be a tool used to deliver and manage across all areas making the team increasingly more efficientOwn omni‐channel campaign strategy: paid digital, ABM, direct mail, OOH, and outboundCollaborate with Sales to align campaigns to pipeline targets and ICP prioritiesManage and optimise paid media (Google, Meta, Bing, LinkedIn) — ad copy, bids, keywords, landing pagesProduct MarketingTranslate feature releases and the 12‐month roadmap into market positioning and website copyDevelop messaging frameworks that differentiate Transvirtual across TMS, FMS, and WMSSEO, AEO & CROExpand SEO into new keywords, verticals, and regions beyond ANZ baseBuild an AEO capability as AI‐driven search growsRun a continuous CRO programme across key pages and conversion funnelsReportingOwn lead reporting: volume, quality, cost‐per‐lead, channel attribution,



and conversion to pipelineMaintain live dashboards and trackers for Sales and CEO; measure optimisation with rigourUse AI to maximise yours and your teams outputLead and develop 3 direct reports — set clear expectations, coach proactively, hold a high barManage case studies, reviews, events, list hygiene, and social as an integrated brand programmeWhat We're Looking For5–8 years in B2B marketing — SaaS preferredExperience building and using AI agentsProven hands‐on paid media capability — you interrogate campaigns, not just read reportsStrong SEO fundamentals and a track record of growing organic as a pipeline channelExperience running ABM programmes or targeted outbound campaignsCommercially literate — you understand pipeline, conversion rates, and CACActive AI tooling user — content, design, and analyticsClear communicator: as comfortable with the Board as briefing a designerAdvantageousTrack record managing a small team in a fast‐moving environmentTransport, Logistics, Freight, or Supply Chain software experience (TMS/WMS/FMS)Familiarity with AEO and AI‐driven search optimisationHubSpot, Salesforce Marketing Cloud, or similar marketing automationDirect Mail, events, and list management experienceMarket expansion experience — recent regions or verticalsAbout TransvirtualWe're a modern SaaS business delivering logistics management solutions across ANZ and North America, with team members in Sydney, Melbourne, Newcastle, China, India, Pakistan, the Philippines, and North America.
Our founder's roots in transport give us a genuine competitive edge.
We hold a high bar for quality and ownership.
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📌 Head Of Marketing & Ai Strategy (New South Wales)
🏢 TransVirtual
📍 New South Wales