Working closely with Technology, Digital, Analytics and Marketing teams, you will:Define tagging strategies, event taxonomies and Data Layer requirementsTranslate business and analytics requirements into detailed tagging specificationsImplement and maintain digital analytics tracking across websites and digital journeysManage third-party marketing and media tags through Adobe Data CollectionPerform tagging QA, validation, debugging and issue resolutionEnsure data flows accurately into analytics and marketing platformsSupport consent, privacy and data governance requirementsMaintain documentation and tagging implementation standards12 Month Contract$**** Per DayBrisbane BasedThe RoleWorking closely with Technology, Digital, Analytics and Marketing teams, you will:Define tagging strategies, event taxonomies and Data Layer requirementsTranslate business and analytics requirements into detailed tagging specificationsImplement and maintain digital analytics tracking across websites and digital journeysWrite custom JavaScript and HTML to support tagging implementationsManage third-party marketing and media tags through Adobe Data CollectionPerform tagging QA, validation,
debugging and issue resolutionEnsure data flows accurately into analytics and marketing platformsSupport consent, privacy and data governance requirementsMaintain documentation and tagging implementation standardsWhat We're Looking ForYou'll ideally bring:2+ years' digital tagging implementation experience, either client or agency sideStrong hands-on experience with Adobe Tags / Adobe Data CollectionExperience with digital analytics and web analytics platformsPractical coding skills across JavaScript, HTML and CSSExperience designing Data Layers, tracking specifications and event structuresExperience implementing third-party media and marketing tags through Tag ManagersStrong knowledge of tagging QA and front-end debuggingAbility to communicate technical tagging and analytics requirements to both technical and non-technical stakeholdersExperience across Adobe Analytics, Adobe Experience Platform (AEP), Adobe Target, CRO/experimentation or eCommerce environments will be highly regarded.
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