Job Description
Cerebral Palsy Alliance – Allambie Heights NSW
Location
Allambie Heights, NSW, Australia
About the role
This is a newly created role where you will help shape and grow the global reach ofCPAdvanceTM, CPA's clinical training and professional development portfolio.
Lead the growth, positioning and go-to-market strategy for CPA's clinical training and professional development programs.
This newly created role will build market presence,developpartnershipsanddrive commercial growth across healthcare, alliedhealth,disabilityandeducation sectors.
Responsibilities of the role (not limited to):
Develop and execute product marketing strategies to driveawareness,adoptionandrevenue growth.
Build market positioning, brandstrategyand compelling value propositions for healthcare and qualified audiences.
Develop go-to-market plans,campaignsand growth strategies across new and existing markets.
Identifyand developstrong relationships with healthcare professionals, universities,disabilityorganisationsandindustry partnersto drive distribution and sales.
Use market insights, customer data and KPIs to optimise performance.
Create marketing collateral, thought leadership content and customer storiesto build brand and generate word of mouth endorsement.
Partner with internal teams including Training&Development;, IT and Marketing to deliver growth initiatives.
About you:
You are an ambitious, commercially minded marketing professional with experience building brands and bringing products or services to market.
You will bring:
Product marketing experience, ideally within healthcare, medical devices,clinicalequipmentorallied health.
Strong networking and relationship-building skills.




Experience developing marketstrategies,distributionchannels/partners,managingleads and delivering against KPIs.
A track recordin delivering on business andfinancialobjectives.
Acreative,analyticalandstrategic approach.
Experience in healthcare, allied health or clinical environments is highly desirableas is pan regional or global experience.
Relevant marketing degree.
Working for CPA offers youexceptionalremuneration& benefits:
Access to a tax-free meal, entertainment & venue benefit card valued at $2,650 per year
Flexible ways of working - working from home options, flexibility surrounding hours
12 weeks paid parental leave and 2 weeks paid partner leave
3additionalleave days each year(conditions apply)
$100 per year well-being allowance that you can use to enhance your wellbeing (eg: purchase sports equipment, have a massage, take a meditation class, the choice is yours)
Discounted gym membership for you and your family, using Fitness Passport
Employee Assistance Program
Paid Employee Referral Bonus Program, where you can be generously rewarded for referring a friend that joins CPA.
Our Values:
At Cerebral Palsy Alliance we champion diversityandequitableopportunitiesfor people with disabilities and lived experience, Aboriginal andTorresStraitIslanderpeople, culturally and linguistically diverse backgrounds and the LGBTQIA+ community.
We are passionate, respectful, ethical,curiousand courageous.
Great Minds Think Differently.
Ready to Join Us?
More information about working for CPA:
For the safety of staff and clients we have assessed that this role requires a low level of physical functionality.
Cerebral Palsy Alliance upholds and advocates for therights of clients, we areachild safeorganisation and all workers must adhere to theNDIS Worker Code of Conduct.
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📌 Senior Product Marketing Manager - Clinical Training (New South Wales)
🏢 Cerebral Palsy Alliance
📍 New South Wales