Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia.
They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter.They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement.
This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.Job ResponsibilitiesSocial Media & Community ManagementPlan and maintain organic content calendars for Facebook and InstagramWrite, create, and schedule engaging organic social media postsManage all day-to-day operations within Meta Business SuitePrepare eye-catching graphics and creative assets using Canva and AI toolsMonitor and respond promptly to routine social media comments and messagesEmail Marketing & AutomationBuild and dispatch Klaviyo email campaigns, newsletters, promotions, and product launchesCreate and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequencesSegment customer lists effectively based on engagement behaviour and purchase historyPersonalise email content for varied customer cohorts to boost conversionConduct systematic A/B testing across subject lines, body content, offers, and send timesStrategy, Analytics & AI IntegrationMonitor performance and compile reports on engagement, open rates,



click-through rates, conversions, and revenueRecommend actionable campaign improvements using performance data insightsSupport paid Meta campaigns through target audience research, creative preparation, and performance reportingConduct regular competitor analysis, trend research, and content ideationUtilize AI tools such as ChatGPT and Claude daily to enhance productivity and content outputMinimum 5 years of experience in social media management or email marketing within retail or e-commerceAdvanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accountsAdvanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reportingIntermediate to advanced skill in Canva and generative AI tools such as ChatGPT or ClaudeHigh level of written English communication proficiencyData-driven mindset with proven capability to interpret metrics and adjust marketing strategiesReliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connectionNice-to-Have SkillsPrior experience in the garden decor, home, or wholesale e-commerce spacesHands-on exposure to assisting with paid Meta advertising setup and creative preparationPractical experience writing custom AI prompts to streamline copy and design workflowsPermanent work-from-home set-upDayshift (Australian Eastern Standard Time business hours)Full time jobHMO (STAFF only)Annual leave13-month payWith Government mandated benefits
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📌 Social Media & Email Marketing Manager (New South Wales)
🏢 Virtual Staff 365
📍 New South Wales