Travellers Autobarn is one of the most recognised names in global campervan travel, helping backpackers, digital nomads, couples and families hit the open road across Australia, New Zealand, the USA and Japan.We're looking for a creative, hands‐on Content & Social Marketing Manager to own our content, organic social, influencer marketing, email/CRM and website content across all markets.This role reports to the Global Marketing Manager and works closely with our Performance Marketing Manager and Web Developer across SEO, CRO and paid media.Travellers Autobarn is one of the most recognised names in global campervan travel, helping backpackers, digital nomads, couples and families hit the open road across Australia, Recent Zealand, the USA and Japan.We're looking for a creative, hands‐on Content & Social Marketing Manager to own our content, organic social, influencer marketing, email/CRM and website content across all markets.This role reports to the Global Marketing Manager and works closely with our Performance Marketing Manager and Web Developer across SEO, CRO and paid media.Why this role?
Because we're not a typical travel company - we're built on road‐trip culture and freedom.
This role gives you:Ownership of an established global brand's voice and contentBreadth across content, CRM, influencer marketing and website optimisationA seat at the table on campaigns across some of the world's most exciting travel marketsWhat you'll doSocial & content: Own organic social strategy (Instagram, Facebook,



TikTok, YouTube, Pinterest) and the integrated content calendar across social, website, blog, email and campaigns, including creating, writing and optimising blog content.Website & CRO: Own website content and CRO, working closely with the Performance Marketing Manager on SEO and performance insights to lift bookings and conversion.Email & CRM: Own email/CRM activity through HubSpot - newsletters, lifecycle campaigns, segmentation and optimisation.Influencer & creator marketing: Manage relationships end‐to‐end, from negotiation to reporting.
Campaigns: Support global and local promotions, and provide marketing support and assets to trade partners and branches.Creative support: Develop copy and assets for paid campaigns, coordinating creative suppliers as needed.About you5+ years' experience in content, social or digital marketingStrong copywriting and content creation skillsHubSpot or similar CRM experience highly desirableInfluencer/creator marketing experienceSolid understanding of SEO, CRO and website contentCommercial, data-driven mindsetStrong organisational skills and ability to manage multiple markets and prioritiesTravel, tourism or multi-market experience is a plusWhat we offerReal creative ownership of a global brandA fun, relaxed, traveller‐centric cultureInternational travel opportunitiesCampervan road trip discountsSalary: A$95,000-A$100,000 + super, depending on experience
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📌 Content & Social Marketing Manager (New South Wales)
🏢 Travellers Autobarn
📍 New South Wales