Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients.
We are all in it together to make a difference.
Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact.ObjectiveDevelop high-quality digital assets including videos, reels, short‐form content, static graphics, infographics, clinic toolkits, and web content.
Plan and manage always‐on and campaign‐based social content calendars across IG, FB, LinkedIn and existing WeChat community management (Bi‐lingual is preferred).
Act as a representative to the interests of the business to key stakeholders across the organisation.Key ResponsibilitiesDigital Content ProductionDevelop high-quality digital assets including videos, reels, short‐form content, static graphics, infographics, clinic toolkits, and web content.Create and optimise content for multi‐social media platform use (IG, FB, LinkedIn, email, website, paid placements).
Repurpose long‐form footage into short, engaging content suitable for social media performance.Collaborate with sales, clinical and external agencies to build and/or shoot content production for B2B and B2C education materials, launch kits and digital sales enablement tools.Ensure all content meets brand, medical, regulatory and compliance guidelines.Manage content libraries, file organisation, and version control for efficient cross‐team access.Social Media ManagementPlan and manage always‐on and campaign‐based social content calendars across IG, FB, LinkedIn and existing WeChat community management (Bi‐lingual is preferred).
Write captions, produce visual content, manage community engagement, and monitor channel performance.Apply platform optimisation best practices including:Reel timing and pacingHashtag strategy and testingInsights used for peak posting timesTrend analysis and adaptationConduct ongoing analytics and report on engagement, reach, impressions, follower behaviour and content performance.Provide data‐driven recommendations to increase social growth,



audience retention and content effectiveness.Conduct basic SEO keyword mapping for social content (Google trends, keyword research, competitor analysis).
CRM, Email Marketing & Data AnalysisBuild and deploy eDM campaigns including segmentation, personalisation, dynamic content and automation.Manage CRM campaigns within Salesforce (or similar), including lead flow, database hygiene, audience targeting and campaign tracking.Execute A/B testing for subject lines, CTAs, layouts and audience segments to uplift engagement and conversion.Develop automated email journeys to support product launches, clinic engagement, and education programs.Analyse CRM and email performance data, including open rates, click rates, conversions, bounce rates and unsubscribe trends.Translate insights into actionable recommendations to optimise nurture programs and campaign effectiveness.Run basic SEO analysis connected to email/web performance (keyword insights, content topic gaps, landing page optimisation metadata).
Brand Activation, Events & Field Team EnablementPlan, coordinate and execute all internal and external events, workshops, round tables, clinical education events and major trade shows from start to end.Manage logistics including venue sourcing, supplier coordination, demo device movement, registration, run sheets and on‐site execution.Produce event marketing materials including presentations, signage, videos, banners, and digital communications.Support HCP speakers with run sheets, briefing materials and presentation preparation.Track RSVPs, attendance, engagement and post‐event reporting to assess event success.Provide the sales team with pre‐ and post‐event digital assets, invitations,



and follow‐up materials.Assisting Marketing Manager across multiple activitiesDistribution of promotional materials and samples to the sales team in accordance with marketing sample distribution policiesAssist with the implementation of marketing promotions.Assist Marketing Manager with updates to spend trackingDevelop and communicate reports that track promotional programs.Assist Marketing Manager in developing and creating promotional flyers, brochures, letters for customers and other marketing artworkAssist marketing with creation and maintenance of clinical papers and POS materials in Dropbox.comRequirementsOrganisational ability – manage and prioritise multiple tasks at one time and deliver as agreedDigital content creation – understanding social media platforms and creation of content, advertising rules, management of social channelsTracking and monitoring - set up processes to monitor and track incoming and outgoing marketing inventory, track and monitor expensesCommunication –identify need for communication, stakeholders and develop appropriate communicationProblem solving – ability to identify root‐causes and provide options for resolutionFlexibility and adaptability – can quickly react to changing business needs and re‐prioritise tasks as neededStakeholder Relationships – Ability to build relationship with wide range of stakeholders, anticipate needs and modify approach to suitExperience in content product, social media management, and digital literacyExperience in content management, publication, and TGA advertising codeExperience in aesthetics industry or similar consumer lead industryExperience working with a CRM, Salesforce.com or similar programsHigh level use of key computer programs (Outlook, Word, PowerPoint, Excel, PowerPoint, Adobe) and ability to learn recent programs (Veeva, SFDC, Promo Mats, SAP etc)High quality and effective verbal and written communication skillsHigh level of attention to detailProactive in identifying efficienciesAbility to develop strong relationships with peers and clientsHigh level organisation skillsAgile and Adaptive to changing environmentsWe are an Equal Opportunity Employer.
We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.
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📌 Digital Marketing Specialist (New South Wales)
🏢 Bausch Health
📍 New South Wales