Job Description
Australia or New Zealand | 12 month fixed-term contract
n
About Optimal
n
At Optimal we provide powerful UX research tools to help teams make data-driven decisions. Trusted by the world's biggest brands, we're on a mission to help teams create delightful, user-friendly products that people love.
n
The role
n
We're looking for a Growth Marketer to join our team and help take our enterprise user acquisition, engagement, and retention to the next level.
n
You'll be responsible for planning and executing growth initiatives across acquisition, activation, and retention channels. You'll work cross-functionally with our marketing, product, and sales teams to build and execute data-driven campaigns that scale our user base, improve our onboarding process, and drive ongoing engagement with our platform.
n
What you'll do
n
n
Growth Strategy & Execution:n
n
Develop and implement data-driven growth strategies to generate qualified pipeline and expand revenue across target accounts.
n
Optimise conversion across the full funnel, from demand and account engagement through to trial, sales handoff, and closed/won.
n
Identify and execute innovative marketing campaigns across channels, including lifecycle/email, content, paid media, email, ABM and partnerships.
n
n
Demand Generation & Paid Media:n
n
Manage and optimize paid marketing campaigns to drive high-quality traffic and maximize ROI
n
Test and experiment with new channel tests like ChatGPT Ads, Reddit Ads, content syndication, direct mail
n




Run ABM program - target account selection, orchestration, measuring account-level impact on pipeline and revenue
n
Measure and report on channel and campaign performance and other key metrics within the marketing funnel
n
Own and manage lead nurture content and strategy to increase inbound lead velocity and manage marketing to sales handover
n
Lead the marketing and sales relationship
n
n
Lifecycle, Retention & Engagement:n
n
Develop and run lifecycle program across email, in-app messaging, and re-engagement to drive activation, trial conversion, retention, and expansion.
n
Partner with product and product marketing to create personalized in-product experiences that drive usage and retention.
n
Analyze customer behavior to identify opportunities for improving the user journey, onboarding, and customer engagement.
n
n
SEO/AEO & Websiten
n
Own strategy for SEO and AEO to grow discoverability.
n
Drive website and landing page optimisation to improve conversion across the funnel.
n
n
Marketing Operations & Datan
n
Own the martech stack, marketing operations and automation (Hubspot).
n
Maintain attribution, dashboards and reporting; Conduct cohort,



funnel and segmentation analysis to better understand user behavior and inform strategy.
n
Fluent in metrics like LTV, churn, CAC and how they inform decisions.
n
Track and measure the performance of all growth initiatives, leveraging analytics and attribution tools (e.g., Google Analytics, Hubspot, Fibbler) to inform decisions.
n
Build and maintain dashboards and reports to track key growth metrics and inform leadership on progress toward goals.
n
n
n
What we're looking for:
n
n
10+ years of experience in growth marketing, digital marketing, or a related field, preferably in SaaS or B2B environments
n
Proven track record of driving user acquisition, engagement and retention
n
Direct experience with demand generation technology including Hubspot and ad platforms including Linkedin Ads and Google Ads.
n
n
What's in it for you:
n
n
Competitive salary (we offer a salary that reflects your experience and the value you'll bring to our team)
n
Annual wellbeing allowance and support
n
4 weeks annual leave, plus an additional day off on your birthday!
n
Opportunities for professional growth and development
n
n
Be part of a fast-growing company that's trusted by the biggest brands in the world and work in an creative environment where your work makes a real impact. If you're a growth marketing leader with a passion for data-driven results and scaling user-centric platforms, we would love to hear from you.
#J-*****-Ljbffr

📌 Growth Marketer (Anz Remote, Fixed-Term) (New South Wales)
🏢 Workshop
📍 New South Wales