Job Description
Associate Brand Manager (Licensing - Lifestyle & FMCG)
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(FMCG & Lifestyle | Licensing | Product & Brand Support)
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Asembl is home to some of the world's most loved and trusted consumer brands. Our clients include: Aeroplane, Baileys, Bundaberg Rum, Chupa Chups, Coca-Cola, Rip Curl, Solo, Streets and Violet Crumble.
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We help global brands create new licensed food & non-food retail products using their famous brand assets & flavours. You may have seen Chupa Chups or Violet Crumble ice cream in your local supermarket — these are the type of licensed products we bring to life and manage.
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The products our licensed partners create are innovative, disruptive and engage consumers in a way traditional advertising cannot. Licensed products bring brand worlds to life, create new revenue streams and create new occasions for consumers to see, touch and consume brands.
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If you love building brands, come and join our global best-in-class team.
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We encourage all applicants to carefully read the position description and ensure your experience is relatable or transferable to the FMCG segment.
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The Role:
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We are searching for a Associate Brand Manager to support our growing category team. Reporting to a Senior Brand Manager, you will support the development and delivery of licensed FMCG & lifestyle products across a portfolio of iconic brands.
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You'll be hands-on across approvals, sensory processes, partner coordination, reporting and presentations — helping keep programs moving and ensuring they reflect our clients' brand values and priorities.
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This is an ideal role for someone with ~2+ years' experience who is highly organised, loves detail, and wants to grow in the world of brand licensing, FMCG and product development.
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Our Ideal Candidate:
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To be successful in this role you are open and candid with a love for attention to detail. Ideally you have experience with a food/FMCG or process-driven business, or a genuine passion for product & brands.
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Each day will bring new and exciting opportunities to apply your knowledge and insights. We understand there may be some gaps — you will be supported by the team to help you grow and succeed.
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You Will Be Responsible For:
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Performance reporting & partner support: Prepare and analyse royalty/sales reports, maintain trackers, and support partner review preparation and follow-ups.
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NPD & pipeline coordination: Maintain NPD trackers and pipelines, coordinate inputs from partners, and provide explicit status updates and next steps to internal stakeholders
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Client & partner coordination: Support day-to-day communication with key clients and licensed partners, ensuring actions are captured, timelines are met and stakeholders stay aligned.
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Approvals & sensory management: Coordinate approvals for licensed FMCG & lifestyle products, packaging and marketing assets — preparing clear decks and documentation for client review and feedback.
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Assets & partner setup: Coordinate the set-up of partners with required flavour briefs, artwork/assets, brand guidelines and any other inputs so product development can progress smoothly.
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Presentations & materials: Build brand decks, client reports and internal updates, and support the preparation of opportunity assessments,



recommendations and meeting materials.
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Process & detail excellence: Keep documentation, trackers and systems up to date (including CRM where relevant), supporting a smooth, professional and well-governed licensing process.
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To Be Successful:
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Minimum 2 years' experience in a similar role (brand, marketing, licensing, category, product, or account-focused roles).
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Experience in food / FMCG / lifestyle (or another process-driven environment) is highly regarded.
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Super organised and detail oriented, with strong written skills and confidence writing business / brand content.
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A positive and professional communication style with curiosity, initiative and an ability to influence through preparation and clarity.
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Strong capability across Excel, PowerPoint and Word (CRM experience is a bonus).
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What We Can Offer You:
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Competitive remuneration
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Our culture is inclusive, fun, and supportive — you'll be part of a passionate team that loves what they do
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A dynamic hybrid work environment, global clients, and a brand-new office hub on Fitzroy Street, St Kilda
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An Employee Assistance Program, offering everything from counselling and wellness support to financial coaching
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Plus, celebrate your birthday with paid leave — because your special day matters to us!
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Who We Are:
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Authentic, transparent and accountable
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Passionate about our brands, clients and consumers
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Strategic, data and insights-driven
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Determined to keep growing and learning
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What We Stand For
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Respect | Exploration | Accountability | Collaboration | Hustle
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Ready to make a difference with us?
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Asembl is part of the Merchantwise Group.
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📌 Associate Brand Manager (Licensing - Lifestyle & Fmcg) (Victoria)
🏢 MW-ISM Holdings
📍 Victoria