Job Description
An exciting opportunity exists for a Digital Marketing Specialist at SumaNurica, Australian owned peptide skincare expert, basedin Melbourne CBD, VIC .
n
This is a 12-month fixed-term contract to cover maternity leave. While the role is offered on a fixed-term basis, there may be opportunities for the successful and right candidate to continue growing with the business, subject to organisational needs and future opportunities.
n
We're looking for a commercially driven digital marketer who can turn strategy into execution and deliver measurable business outcomes. In this highly impactful role, you'll lead initiatives across e-commerce, CRM, social media, product launches and customer experience, helping drive revenue growth, customer acquisition, retention and lifetime value while shaping the digital growth of an innovative, science-led skincare brand.
n
(Please note: Previous experience in the premium skincare, beauty, or fashion is preferred.)
n
An exciting opportunity exists for a Digital Marketing Specialist at SumaNurica, Australian owned peptide skincare expert, basedin Melbourne CBD, VIC .
n
This is a 12-month fixed-term contract to cover maternity leave. While the role is offered on a fixed-term basis, there may be opportunities for the successful and right candidate to continue growing with the business, subject to organisational needs and future opportunities.
n
We're looking for a commercially driven digital marketer who can turn strategy into execution and deliver measurable business outcomes. In this highly impactful role, you'll lead initiatives across e-commerce, CRM, social media, product launches and customer experience, helping drive revenue growth, customer acquisition, retention and lifetime value while shaping the digital growth of an innovative, science-led skincare brand.
n
(Please note:



Previous experience in the premium skincare, beauty, or fashion is preferred.)
n
Why Join Us
n
n
Competitive remuneration package including base salary, performance bonus and super
n
Generous staff discount plus quarterly product allowance
n
Regular birthday or holiday gifts
n
Beautiful CBD office built for collaboration and creativity
n
A connected, high-performing culture with regular team events
n
n
Responsibilities
n
E-commerce - Shopify
n
n
Manage the website updates, merchandising, and campaign rollouts.
n
Create and update collections pages, landing pages, blogs and templates.
n
Upload banners, copy, product imagery and content.
n
Liaise with the Graphic Designer and Marketing Manager to optimise the look and design of the website.
n
n
NPD & Product
n
n
Support the implementation of all new product launch campaigns and asset production.
n
Assist with launch execution across website and channels.
n
n
Marketing Campaigns and Promotions
n
n
Assist with campaign planning and coordination.
n
Support copy, collateral, and asset production.
n
Coordinate website, email, and channel execution.
n
Coordinate promotional activity (sales, discounts, GWP).
n
Set up promotional messaging across channels.
n
n
EDM & SMS
n
n
Assist with eDM and SMS planning and execution
n
Build and schedule campaigns, and update automated flows
n
Support CRM and retention initiatives
n




Build and execute pop-ups and forms for lead gen
n
n
Social Media
n
n
Account management for Instagram, Facebook and TikTok
n
Plan, Create, and Brief in content
n
Scheduling & posting (feed and stories).
n
n
Loyalty Program
n
n
Support loyalty program execution
n
Manage review initiatives and engagement
n
Assist with CRM and retention activities
n
n
Customer Service
n
n
Build a robust customer experience, understanding the potential impact of new functionality or features on creatives, customer experience or the brand.
n
Customer order management/emails
n
Basic product email responses
n
n
Qualifications
n
n
5 + years' experience in e-commerce in a similar role, preferably within skincare/ beauty, or fashion.
n
n
n
Demonstrated experience with Shopify is essential.
n
Proficiency and a good familiarity with Klaviyo or equivalent.
n
A strong understanding of UX/UI for customer journey and conversion rate optimisation.
n
Proven experience executing multiple digital projects and managing priorities within time & budget guidelines.
n
Knowledge and experience in executing online merchandising and content strategies.
n
n
n
Excellent written and verbal communications skills.
n
Exceptional organisational skills and work ethos.
n
Ability to work well as part of a team and under pressure.
n
Extraordinary attention to detail.
n
n
About Us
n
SumaNurica is a premium biotech skincare brand born in Australia and headquartered in Melbourne CBD. We create high-performance formulations powered by advanced peptides and proteins, with a mission to deliver clinically effective skincare that builds trust, confidence and visible results.
#J-*****-Ljbffr

📌 Digital Marketing Specialist (Victoria)
🏢 SumaNurica
📍 Victoria