Job Description
Full time | Hybrid role | Brisbane
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Join the Canstar Group and make a real difference every day!
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We are seeking a hands-on, solution-focused Martech Manager to develop and elevate the data and technology capabilities that power Canstar's customer marketing, personalisation, and lifecycle communications.
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Reporting directly to the Chief Data Officer, this pivotal role sits at the intersection of Marketing, Data, and Technology. You will translate customer and business strategy into high-performing CRM, marketing automation, and customer data solutions, while actively contributing to the ongoing evolution of Canstar's Single Customer View.
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If you thrive on building, configuring, and continually improving marketing tech stack capabilities, taking innovative ideas from concept all the way through to implementation, this is the perfect opportunity to make a tangible commercial and customer impact.
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What You'll Be Doing
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CRM & Marketing Technology
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Develop and enhance CRM and marketing technology capabilities that support customer acquisition, engagement and retention.
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Configure, implement and continuously improve CRM platforms and personalisation capabilities.
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Design and implement reusable customer journeys, decisioning and automation that enable Marketing to execute more effectively.
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Identify and implement opportunities to simplify marketing processes through smarter integration and use of technology.
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Own the CRM and marketing technology roadmap day to day, partnering with Architecture and Engineering to evolve the platform capability over time.
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Customer Data & Personalization
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Partner with Marketing to understand customer engagement opportunities and translate them into technology and data requirements.
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Partner with Data Engineering and Architecture to develop customer data capabilities that support segmentation, personalisation and lifecycle marketing, including ongoing contribution to Canstar's Single Customer View.
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Validate that customer information within CRM and marketing platforms is accurate, accessible and fit for purpose.
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Delivery & Continuous Improvement
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Prototype, implement and refine new CRM, marketing technology and AI capabilities, taking ideas from concept through to production.
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Evaluate emerging technologies and AI capabilities, identifying practical opportunities to improve customer experience and team productivity.
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Measure the effectiveness of customer journeys and automation, using insight to continually improve capability.
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Partner with Marketing to test, learn and iterate, delivering measurable customer and commercial outcomes.
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What We're Looking For
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Experience: 5+ years in marketing operations, CRM lifecycle management, or marketing tech stack administration.
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Education: Bachelor's or Master's degree in Marketing, Information Systems, Computer Science, Engineering (or equivalent practical experience).
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Technical Setup: Hands‐on experience implementing and configuring modern CRM or marketing automation platforms (e.g., Zoho CRM, MoEngage, Braze, or equivalent).
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Data Integration: Proven experience integrating CRM tools with APIs, cloud data environments, customer data models, and web analytics/tag management (Google Analytics, GTM).
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Collaboration: Strong stakeholder management skills with a proven track record of working seamlessly alongside marketers, software engineers, and architects.
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Desirable Skills & Experience
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Experience with Customer Data Platforms (CDPs), identity, or audience management tools (e.g., Segment).
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Familiarity with Google Cloud Platform (GCP) and BigQuery.
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Experience with Amazon Connect or modern contact center platforms.
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Exposure to A/B testing, multivariate testing, and conversion rate optimization (CRO).
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Hands‐on experience with AI‐enabled marketing tools and working within privacy‐sensitive/regulated environments.
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Why Join Us?
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Hybrid work model (office + work‐from‐home flexibility).
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Leadership trajectory: Opportunity to build and mentor a small specialist team as the capability evolves.
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Play a part in helping Australians make more confident financial decisions.
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Culture: Be part of a supportive, high‐performing team with a strong focus on growth, innovation, and learning.
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Fully stocked kitchen for in‐office breakfasts & lunches, monthly catered lunches, and birthday morning teas.
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ClassPass benefits and wellness perks.
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📌 Martech Manager - Data & Technology (Wollongong)
🏢 Canstar
📍 Wollongong