Job Description
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Role: Senior Performance Marketing Manager
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Location: Melbourne
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Work Model: Hybrid (3 days in the office, 2 days WFH)
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Team: 1 direct report
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Account Load: 5 brand accounts
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Client Portfolio: Homewares, retail, beauty, travel, sport and lifestyle brands
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The Opportunity
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You know how to run performance campaigns. You have done it across multiple accounts, hit the targets, and kept clients happy. What you have not had yet is a role where the strategy is actually yours. This one is.
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This is a newly created role at a well-regarded performance-focused agency in inner Melbourne, one that has built its reputation on measurable revenue outcomes for retail and consumer brands. The team is 90+ specialists strong, structured for accountability, and backed by elite-level partnerships with every major digital platform. You will report directly to the Head of Performance, with a clear pathway to Performance Director as the portfolio grows.
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What You Will Be Doing
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Client Leadership and Strategy
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Hold primary accountability for senior client relationships across a portfolio of 4 to 5 brands
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Lead annual and quarterly planning cycles, translating commercial client objectives into channel-level performance strategies
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Run weekly client reviews and quarterly business reviews with senior marketing stakeholders
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Contribute performance strategy to new business pitches, backed by data and platform insight
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Campaign Oversight and Optimisation
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Maintain strategic oversight of campaigns across Google Ads, Meta, and Programmatic, with a coordinator managing day-to-day delivery
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Identify performance gaps and optimisation opportunities across the portfolio and act on them quickly
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Own quarterly KPI targets across performance media spend with direct accountability for results
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Deploy platform betas and emerging channel capabilities ahead of standard market practice
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Team Development
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Take direct accountability for the output and growth of one performance coordinator
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Set priorities, review work, and develop their capability with consistency.
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Access ongoing people management coaching and internal leadership training as you grow into the role
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Contribute to a team culture where people are held to a high standard and supported to meet it
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Reporting and Analytics
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Build and own client reporting frameworks in Looker Studio that drive action, not just visibility
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Partner with the data and analytics team to deliver consistent performance intelligence across your portfolio
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Translate campaign data into strategic recommendations presented clearly to senior client stakeholders
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What You Bring
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Experience Required
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4-6 years in performance marketing at a digital or media agency, with end-to-end ownership of client accounts
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Demonstrated track record managing Google Ads and Meta at scale, with accountability for commercial outcomes
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Experience leading strategy across ROAS, conversion, lead generation & brand objectives
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Proven ability to manage competing priorities across multiple accounts without compromising quality or client confidence
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Technical Skills Required
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Google Ads and Meta Ads Manager, advanced proficiency across search, shopping, and paid social campaign types
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Google Analytics 4 and Google Merchant Centre, with the ability to connect performance data to commercial outcomes
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Looker Studio, with experience building client-facing reporting dashboards that drive strategic decisions
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Bonus Certifications
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Google Ads or Meta Blueprint certifications are well regarded. Programmatic media certifications are a plus. Neither is a requirement for the right candidate.
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What You Get in Return
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Compensation and Growth
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$112,200 to $129,800 inclusive of super, depending on experience, with an annual performance bonus reviewed at the end of the financial year
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Transparent pathway to Performance Director as the portfolio grows
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Direct access to platform betas, training seminars, and industry briefings through elite-level Google and Meta partnerships
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Close mentorship from the Head of Performance with deep retail and e-commerce expertise
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Wellbeing and Culture
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Hybrid working arrangement with 3 days in the office and 2 days from home
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Above-market leave entitlements beyond standard annual leave
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An inner Melbourne office that is easy to get to by public transport
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A high-performance team where the standard is high, the support to meet it is real, and decisions move fast because leadership stays close to the work
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A Note on Fit
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This role suits candidates with agency-side experience only, given the level of client ownership and strategic accountability involved. This is a confidential search managed by Touch of Talent.
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📌 Senior Performance Manager (Search + Social) (Victoria)
🏢 Touch Of Talent
📍 Victoria