Job Description
Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia. They operate with a small, agile team that highly values initiative, accuracy, and leveraging up-to-date AI tools to work smarter.
n
They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.
n
Job Responsibilities
n
Social Media & Community Management
n
n
Plan and maintain organic content calendars for Facebook and Instagram
n
Write, create, and schedule engaging organic social media posts
n
Manage all day-to-day operations within Meta Business Suite
n
Prepare eye-catching graphics and creative assets using Canva and AI tools
n
Monitor and respond promptly to routine social media comments and messages
n
n
Email Marketing & Automation
n
n
Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches
n
Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences
n
Segment customer lists effectively based on engagement behaviour and purchase history
n
Personalise email content for varied customer cohorts to boost conversion
n
Conduct systematic A/B testing across subject lines, body content, offers, and send times
n
n
Strategy, Analytics & AI Integration
n
n
Monitor performance and compile reports on engagement, open rates,



click-through rates, conversions, and revenue
n
Recommend actionable campaign improvements using performance data insights
n
Support paid Meta campaigns through target audience research, creative preparation, and performance reporting
n
Conduct regular competitor analysis, trend research, and content ideation
n
Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output
n
n
n
Minimum 5 years of experience in social media management or email marketing within retail or e-commerce
n
Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts
n
Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting
n
Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude
n
High level of written English communication proficiency
n
Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies
n
Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection
n
n
Nice-to-Have Skills
n
n
Prior experience in the garden decor, home, or wholesale e-commerce spaces
n
Hands-on exposure to assisting with paid Meta advertising setup and creative preparation
n
Practical experience writing custom AI prompts to streamline copy and design workflows
n
n
n
Permanent work-from-home set-up
n
Dayshift (Australian Eastern Standard Time business hours)
n
Full-time job
n
HMO (STAFF only)
n
Annual leave
n
13-month pay
n
With Government mandated benefits
n
#J-*****-Ljbffr

📌 Social Media & Email Marketing Manager (New South Wales)
🏢 Virtual Staff 365
📍 New South Wales