Job Description
Zambrerois on a mission to make a difference, a big difference.With more than 350 restaurants across Australia, New Zealand, the United Kingdom, Ireland and the United States, we serve fresh, healthy Mexican food while working to end world hunger.
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Through our Plate 4 Plate Program, for every burrito or bowl purchased a meal is donated to someone in need. Since inception, with the help of our customers, we have donated over 100 million meals to those in need.
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About the Role
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Reporting to the GM Brand Marketing, you'll lead the development, execution and performance of Zambrero's social content ecosystem, making sure the brand shows up in a way that's culturally relevant, engaging and commercially effective across every platform.
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You'll translate brand strategy, campaigns, innovation and our Plate4Plate philanthropy into high-quality, platform-native content that drives real outcomes including awareness, engagement, customer acquisition and conversion. You'll also play a key role in amplifying restaurant-level growth, helping new store openings and local area marketing come to life through great content.
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This is a hands-on role: you'll be briefing and quality controls content production and publishing, working closely with, external creators, agencies and production partners to keep content moving at pace.
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What You'll Do
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Develop and lead a content and social strategy aligned to brand, campaign and commercial objectives
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Build and manage a structured content calendar that balances planned and reactive content
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Lead high-quality short-form video and platform-native content across key channels with partners
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Manage end-to-end content production, from briefing and filming through to editing and publishing
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Partner with the Zambrero Design Team to ensure strong creative and brand consistency
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Manage all social channels, including posting, community engagement, optimisation and paid media
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Stay ahead of trends, platform changes and cultural moments to keep Zambrero relevant
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Develop and manage influencer and creator partnerships
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Support restaurant openings
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Develop local content frameworks for franchise partners and restaurant teams
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Spot and capture great in-store stories, events and local marketing moments
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Track performance metrics and optimise content strategy based on data, delivering clear, consistent reporting
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Build efficient content workflows, using tools and AI
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Stakeholder management competing requests across Product, Ops, campaign and franchise teams- prioritisation matrix malmanagement
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Agency and partner management specifics: briefing, scope, timelines and budget accountability
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Budget ownership and tracking
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About You
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Proven experience in social media, content or digital marketing including all social platforms
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Experience in QSR, retail or consumer brands preferred
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Deep understanding of social platforms and what drives content performance
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Experience working with creators, agencies and design teams
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Solid storytelling and copywriting ability
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Comfortable using data and analytics to guide decisions- and use of tools and scorecards
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Highly organised, with the ability to work at pace across multiple priorities
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Tertiary qualification in Marketing, Communications, Media or a related field
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Meta and TikTok certifications highly regarded
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The practical realities up front: travel for store openings, and the reactive nights/weekends nature of social, so the right person for this role understands and is flexible to be able to accommodate
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What We Offer
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Be part of a purpose-led brand doing real good, every sale helps feed someone in need through Plate4Plate
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Genuine creative ownership over one of Australia's most recognisable QSR social presences
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Join a fast-paced, ambitious brand and content team
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Work from our Support Office in the heart of Circular Quay, Sydney
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A collaborative, values-driven culture where good ideas move fast
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This social media manager position is a permanent full-time role based on-site in Sydney.
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📌 Social Media Manager (New South Wales)
🏢 Zambrero
📍 New South Wales