Job Description
Beauty Brand | Bondi Junction, Sydney | Full-Time, Office-Based Only.
n
About the Role
n
As our in-house Social Media Manager, you'll take ownership of the beauty brand's social channels, content and community growth.
n
From product launches and influencer partnerships to Reels, TikToks and paid ad creative, you'll play a key role in growing our digital presence and driving both brand awareness and sales.
n
This is a full-time, office-based only role in Bondi Junction.
n
Key Responsibilities
n
n
Manage and grow the beauty brand's social channels across Instagram, TikTok, Facebook, YouTube and Pinterest.
n
Plan and manage a strong content calendar around launches, promotions, trends and campaigns.
n
Shoot, design and edit Reels, TikToks, Stories, tutorials, UGC‐style content, graphics and banners.
n
Create content and , with Adobe, Canva experience highly regarded.
n
n
n
Write engaging captions, product launch copy and campaign messaging.
n
Coordinate influencer partnerships, gifting, UGC, giveaways and PR activations.
n
Engage daily with our community, including salons, artists, creators and customers.
n
Monitor social performance, competitors and trends and continually identify new growth opportunities.
n
Work closely with our paid advertising team to develop Meta ad creative, understand what is converting and create more content around winning concepts.
n
Have a good understanding of Meta Ads, ROAS,



CPA/CAC and paid social performance.
n
Create Klaviyo email campaigns and ensure social, blogs and email marketing work together.
n
n
Who You Are
n
n
3+ years' experience in social media and content creation, ideally within beauty, fashion, lifestyle or e-commerce.
n
Strong understanding of Instagram, TikTok, Youtube Facebook and current social trends.
n
Confident shooting and editing short-form video content.
n
Skilled in Canva and Adobe Creative Suite; Figma experience is highly regarded.
n
Experience with Shopify and Klaviyo.
n
Understanding of social media AI platforms, and how they can assist you in your role.
n
Positive understanding of Meta paid advertising and what makes creative convert.
n
Strong copywriting and visual design skills.
n
Creative, proactive, highly organised and able to move quickly.
n
Most importantly, you understand that great social media should grow the brand, build community and drive sales.
n
n
Why Join Us?
n
Join a rapidly growing Australian beauty brand with a strong professional salon community and global ambitions. You'll have the opportunity to work across content, influencers, product launches, e-commerce and performance marketing, with plenty of room to bring new ideas to the brand.
n
If you love beauty, understand social media and know how to create content that gets attention and converts, we'd love to hear from you.
#J-*****-Ljbffr

📌 Social Media & Digital Marketing Coordinator (Launceston)
🏢 Salon Tech Co
📍 Launceston