Job Description
Kedron-Wavell is one of Brisbane's leading community clubs, offering dining, bars, gaming, entertainment, events and member experiences to a large and diverse membership base.
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But we're more than a hospitality venue. Being part of our local community is central to who we are, through community partnerships, sponsorships, events and initiatives that create meaningful connections beyond our doors.
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We're looking for an experienced Marketing Manager to lead our marketing team and help shape how we connect with our members, guests and community.
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You'll lead the marketing strategy, manage the KW brand and work closely with operational teams to deliver creative, engaging and commercially focused marketing.
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About the Role
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Reporting to the General Manager, you'll lead a marketing team of four and work closely with managers across the business.
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You'll be responsible for developing and delivering marketing that connects with our members and community — from major promotions and entertainment campaigns through to food and beverage, events, gaming and membership.
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You'll also play an important role in strengthening Kedron-Wavell's connection with our local community, leading our community partnerships, sponsorships and engagement initiatives and identifying opportunities where we can make a meaningful impact.
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This role combines strategy, creativity and leadership with the opportunity to be involved in a diverse range of projects and campaigns.
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Your responsibilities will include:
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Developing and delivering the annual marketing strategy and calendar.
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Leading and supporting the marketing team.
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Driving member engagement, visitation, revenue and brand awareness.
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Leading our community engagement, sponsorship and partnership initiatives.
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Creating campaigns across food and beverage, entertainment, gaming, events, promotions and membership.
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Managing the Kedron-Wavell brand and ensuring consistency across all channels.
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Using customer insights, campaign results and data to continually improve marketing performance.
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Partnering with operational managers to identify opportunities and develop marketing solutions that support their areas.
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Managing marketing budgets and ensuring activity delivers measurable value.
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Overseeing external contractors, suppliers, partnerships and media relationships.
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Providing some marketing oversight to The Sands Social and The Sands Bowlo when required.
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Ensuring marketing activity meets relevant regulatory and compliance requirements.
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What We're Looking For
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We're looking for an experienced marketer who can balance big-picture thinking with practical delivery.
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You'll be comfortable leading a team, managing multiple priorities and working collaboratively with operational managers across a busy and diverse business.
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You'll ideally bring:
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Demonstrated experience in a Marketing Manager or senior marketing role.
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Strong leadership skills and experience developing a marketing team.
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Experience developing and delivering integrated marketing campaigns.
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A strong understanding of brand, customer engagement and commercial marketing.
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Good digital marketing knowledge and exposure across social, email, web and paid media.
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Experience using data and customer insights to measure performance and guide decision-making.
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Strong written communication and brand management skills.
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Confidence working with operational managers and senior leaders.
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Solid organisation and project management skills.
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The ability to manage multiple campaigns, projects and priorities at once.
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A relevant qualification in marketing, communications or a related discipline.
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Experience within hospitality, clubs, hotels, entertainment, leisure or another member-focused industry would be highly regarded.
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Ready to Make an Impact?
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Our team lives by six core values. If they sound like you, you'll fit right in.
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Own what you do – Take responsibility, learn from the outcome and be proud of what you deliver.
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Respect & care for those around you – Listen, understand and treat people with genuine care.
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Never give up – Show grit, stay focused and see things through.
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Be inspired, be inspiring – Bring your best and help others do the same.
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Have a go – Back yourself, try new things and learn along the way.
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Everyone adds value – Recognise the contribution every person makes to our success.
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Why Join Kedron-Wavell?
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This is an opportunity to take ownership of the marketing of a large and established hospitality and entertainment venue, with a diverse mix of brands, audiences and experiences to work with.
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You'll lead an established team, have the opportunity to bring new ideas to the table and work closely with the people delivering the experiences we promote.
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If you're an experienced marketer looking for a role where you can lead, create and make an impact, we'd love to hear from you.
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Kedron-Wavell is committed to creating a diverse and inclusive workplace. We welcome applications from people of all backgrounds, experiences, cultures and identities, and encourage anyone who believes they can bring value to our team to apply.
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📌 Marketing Manager (Queensland)
🏢 Kedron-Wavell
📍 Queensland