Job Description
Senior Specialist, Membership & CRM (12-Month Contract)
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Senior Specialist, Membership & CRM (12-Month Contract)
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Purpose & Overall Relevance for the Organization:
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As part of the adidas Pacific Digital Activation Team, this role will lead the Pacific adiClub loyalty program and CRM communications across key consumer touchpoints.
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You will work closely with local and global teams to deliver engaging, consumer-led communication strategies that support brand engagement, member growth, retention and commercial performance.
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This role partners with eCommerce, retail, customer service, brand, media and agency teams to deliver CRM communications across email, push notifications, in-app messaging, .com, app and retail channels. The focus is on creating a connected consumer experience that builds loyalty, increases engagement and drives measurable business impact.
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Key Responsibilities:
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Manage CRM communications across email, push notifications and in-app messaging, including calendar planning, audience segmentation, campaign build and deployment
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Own and manage the CRM communications calendar, ensuring activity is aligned to seasonal priorities, brand objectives and commercial targets
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Develop and deliver test-and-learn plans to improve CRM performance across opens, clicks, traffic, revenue and engagement
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Work with global stakeholders to review triggered lifecycle communications and assess effectiveness
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Deliver omnichannel lifecycle strategies that drive traffic, revenue, purchase frequency and member engagement
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Lead retention and re-engagement campaigns, from concept through to reporting and analysis
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Manage membership-focused communication touchpoints and acquisition activity across .com, app and retail
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Partner with the Manager, Membership & CRM on key membership projects, including program rewards and member perks
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Work with brand communications teams and agency partners to support seasonal membership campaigns and events
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Partner with the media team and agencies on member acquisition campaigns and member engagement evaluation
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Own regular reporting for CRM and membership activity, including insights and recommendations for improvement
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Monitor market trends across CRM, loyalty, apps, personalisation and consumer communications
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Integrate personalisation tactics into CRM communications and measure performance impact
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Lead briefing of promotional campaign materials for digital channels
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Support the integration of new technologies, tools and service offerings into CRM and membership plans
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Partner with eCommerce teams to evaluate consumer journeys and identify opportunities to improve CRM and membership communications
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KPIs:
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CRM communications are delivered on time and aligned to the agreed seasonal, commercial and brand calendar
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CRM engagement metrics improve through ongoing test-and-learn activity, including opens, clicks, traffic, revenue and overall engagement
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adiClub member acquisition, engagement, retention and re-engagement grow across .com, app and retail touchpoints
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Lifecycle, retention and personalised communication campaigns support omnichannel traffic, revenue and purchase frequency
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CRM and membership reporting is accurate, timely and includes clear insights and recommendations
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Strong collaboration is maintained with internal teams, global stakeholders and agency partners to deliver a consistent consumer experience
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Key Relationships:
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Internal
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Brand Activation
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eCommerce teams
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Retail teams
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Pacific Customer Service
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Global and Hub business units
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Digital Activation team
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Media team
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External
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Media agencies, where relevant
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Technology and platform partners, where relevant
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Knowledge,



Skills & Abilities:
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Strong marketing knowledge with hands-on CRM marketing experience in a retail or consumer-facing business
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Experience planning, building and delivering CRM communications across email, push notifications and in-app messaging
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Understanding of retail, .com and app channels, with the ability to connect communications across the full consumer journey
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Good understanding of privacy, data use and consumer protection requirements in a marketing environment
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Performance-focused mindset, with confidence analysing results and identifying actions to improve performance
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Experience using tools such as Adobe Analytics, AppsFlyer, Salesforce Marketing Cloud or similar CRM, analytics and marketing platforms
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Strong project management skills, with the ability to manage multiple priorities and work independently
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Experience working with customer data, segmentation, lifecycle metrics and consumer engagement reporting
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Strong communication and stakeholder management skills, with the ability to build effective relationships across teams and geographies
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Experience managing complex processes involving multiple teams, markets or external partners
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Passion for technology, consumer experience, loyalty programs and data-led marketing
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Curious and proactive approach, with a focus on continuous improvement and testing new ideas
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Requisite Education and Experience / Minimum Qualifications:
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3 to 5 years of experience in CRM marketing, lifecycle marketing, loyalty marketing or a related digital marketing role
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Experience working with major brands or consumer-led businesses preferred
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Experience in an omnichannel environment across .com, retail stores and app channels
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Experience using CRM, marketing automation or analytics platforms preferred
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Photoshop or basic creative editing experience is a plus
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Want to know more about working at adidas Group?
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Job Title:
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Senior Specialist, Membership & CRM (12-Month Contract)
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📌 Senior Specialist, Membership & Crm (12-Month Contract) (Victoria)
🏢 adidas Group
📍 Victoria