Job Description
Performance Marketing Specialist (Paid Acquisition)
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Redsbaby | Sydney | Hybrid
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Altair Recruitment is proud to partner with a premium Australian baby brand Redsbaby. This is a brand that's built properly. Not hype-led. Not trend-chasing.Deliberate, design-led, and genuinely customer-first.
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Redsbaby has carved out a strong position in the Australian market by doing what a lot of brands say they do but very few actually execute on, owning the full experience. From product design through to digital, performance, and post-purchase.
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They've built a loyal, highly engaged customer base of parents who trust the brand. That trust comes from consistency, quality, and a deep understanding of their customer at every touchpoint.
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And now, they're scaling! With continued growth across Australia and expansion into international markets, the business is investing more heavily in its digital engine, bringing key capabilities in-house, and building a team that can move faster, test more, and execute at a higher level.
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This is where you come in. Redsbaby is moving away from agency reliance and bringing paid acquisition fully in-house. This role is pivotal to that shift.
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You'll own paid acquisition end to end. Not overseeing. Not coordinating. Actually owning it.
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The role
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Strategy across the full funnel
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Hands-on execution in Meta + Google
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Budget allocation and performance ownership
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Creative testing and iteration
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You'll be in platform daily, making decisions in real time, and directly influencing revenue outcomes.
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Why you should apply
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You're building the function,



not inheriting it
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Explicit line between your work and business growth
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Creative is a core lever, not an afterthought
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AI is actively used across the business
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Opportunity to test, scale, and explore new channels
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This role replaces an external agency, meaning the business is fully backing internal capability and trusting this hire to drive it forward.
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The kind of person this suits
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You're not someone who needs layers or sign-off to move.
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You like being in the detail, but you also think commercially.
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Strong hands-on experience across Meta + Google
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Understand how creative, messaging and audience work together
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Comfortable owning performance metrics like CAC, ROAS, MER
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Already using AI to improve speed and output
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Likely from a DTC or eCommerce environment
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You're curious, proactive, and you care about outcomes.
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The environment
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Founder-led, but structured where it matters.
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A team that moves quickly, collaborates closely, and holds a high bar.
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You'll be working cross-functionally with creative, product, eCommerce and marketing, with the ability to test ideas quickly and see the results just as fast.
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Birthday leave
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Early Fridays finish
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Hybrid setup (3 days from the office/2 days from home) u a bright spacious workspace near Green Square station
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Redsbaby's culture is built on three values:
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Be ONE (collaborate and succeed together)
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Be BRAVE (challenge ideas and find better ways)
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Be RARE (take pride in exceptional execution).
#J-*****-Ljbffr

📌 Paid Media Specialist (New South Wales)
🏢 Altair Recruitment
📍 New South Wales