Job Description
SCOPE
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The Digital Media Specialist will be responsible for coordinating all external
n advertising planning, scheduling, assets, and analytics tracking. They will also
n coordinate social media content planning, creation, and tracking.
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The Digital Media Specialist will work closely with the marketing team, brand
n managers, and advertising partners to ensure that all campaigns, content, and
n projects are consistent with the company's brand guidelines and marketing
n objectives.
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This role requires an outgoing, enthusiastic, and ambitious team member who
n takes initiative, is passionate about marketing, wants to be creative, and
n contribute to marketing strategy. This position is primarily focused on content
n creation, planning, and coordination.
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ACCOUNTABILITIES
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Develop and execute social media strategies across multiple brands and platforms.
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Collaborate with internal teams and external media partners to plan and execute advertising campaigns.
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Create and manage content for social media channels, collaborating with available marketing resources.
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Analyze data and report on the performance of advertising campaigns and social media platforms, utilizing Google Analytics and other social media analytics tools.
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Stay up to date with social media trends,



advertising technologies, industry advertising channels and opportunities, and best practices.
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Ensure that all advertising and social media content is consistent with the company's brand guidelines and marketing objectives.
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Manage advertising and social media budgets to ensure effective use of resources.
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Apply SEO strategies to increase the reach of marketing campaigns.
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Additional duties as assigned.
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EDUCATION & EXPERIENCE
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Bachelor's degree in marketing or related major (i.e. Journalism, English, Communications, etc.).
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Preferred 3-5 years' experience in similar role(s) with social media and advertising coordination. Agency experience a plus.
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SKILLS & CERTIFICATIONS
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Strong proficiency in Microsoft Office, Wordpress, Google Analytics, and social media platforms (LinkedIn, Twitter, Facebook, Hootsuite, SEMRush).
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HTML coding experience preferred.
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Experience with Search Engine Optimization (SEO) techniques.
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Solid organizational skills.
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Ability to prioritize and multi-task.
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Ability to work independently with minimal supervision.
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Strong written and verbal communication skills (writing samples may be requested).
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#J-*****-Ljbffr

📌 Digital Media Specialist (Victoria)
🏢 Braemac
📍 Victoria