Job Description
Salary: AUD $130,*******,000 + Super + Uncapped Commission + Equity Opportunity
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Location: Sydney, Australia (Hybrid)
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Salary: AUD $130,*******,000 + Super + Uncapped Commission + Equity Opportunity
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About Passion Labs
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Passion Labs is an AI research and development laboratory. We don't build chatbots or generic AI tools—we design and deploy production-grade AI & ML systems that solve complex business problems.
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Our work spans multi-agent AI, proprietary machine learning, knowledge systems, synthetic research, forecasting & prediction, optimisation and intelligent automation for organisations across the UK and internationally.
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Having established ourselves in the UK, we're now launching in Australia.
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This is an opportunity to become our first commercial hire in the region and help build the business from the ground up.
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The Role
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We're looking for an ambitious, entrepreneurial GTM Lead to establish Passion Labs in Australia.
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You'll be responsible for generating new business, building strategic relationships and creating our local market presence. This isn't a role where you'll inherit a mature pipeline—you'll be creating it.
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You'll work directly with the founders and technical leadership to identify opportunities, shape solutions and help clients understand how AI can transform their organisations.
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As the business grows, you'll have the opportunity to build and lead the Australian commercial function.
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What You'll Do
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Generate current business opportunities across enterprise and mid-market organisations.
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Build and manage a high-quality sales pipeline from scratch.




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Lead discovery meetings with senior business stakeholders.
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Work closely with our technical team to shape AI solutions for clients.
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Develop relationships with strategic partners and the Australian AI ecosystem.
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Represent Passion Labs at industry events and networking opportunities.
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Manage opportunities through proposal, negotiation and close.
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Help define our Australian GTM strategy as we scale.
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We're Looking For Someone Who
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Has 3–6 years' experience in B2B technology sales or business development.
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Has sold complex technology, consulting or digital transformation projects.
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Is confident engaging C-suite and senior decision makers.
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Loves building relationships and opening new markets.
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Is commercially driven and motivated by uncapped earning potential.
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Thrives in fast-moving, entrepreneurial environments.
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Wants to help build something significant rather than inherit an established territory.
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Experience selling AI is helpful, but not essential. Curiosity, commercial instinct and the ability to learn quickly matter more.
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Why Join Passion Labs?
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Become the founding commercial employee in Australia.
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Help shape the future of one of the UK's fastest-growing AI companies.
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Work on genuinely cutting-edge AI projects across multiple industries.
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Significant career progression as we expand internationally.
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Competitive salary, uncapped commission and future equity opportunity.
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Direct access to founders with real influence over the direction of the business.
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#J-*****-Ljbffr

📌 Founding Gtm Lead - Australia (New South Wales)
🏢 PASSION LABS
📍 New South Wales