Job Description
We're looking for a driven and enthusiastic Business Development Manager to join our events team.
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If you enjoy talking to people, aren't afraid to pick up the phone and want to build a career in B2B sales, this is a role where effort, resilience and consistency are rewarded.
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About Us
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Prime Creative Media is a globally recognised media and events company serving high-growth industries. Through our leading publications, events and digital platforms, we connect businesses, professionals and communities to support our purpose of growing individuals, organisations and industries.
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We are an independently owned business powered by more than 200 team members across offices in Melbourne, Sydney and London.
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We are a business built on Growth, Accountability, Humility and Generosity, with a strong belief that clear expectations, consistent coaching and great systems create great careers.
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About the Role
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This is a hands-on B2B sales role within our events team, focused on selling exhibition space, sponsorships and event-related marketing opportunities across Prime Creative Media's portfolio of industry events.
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You don't need to arrive knowing everything about events. We're looking for someone prepared to learn the ropes, put in the work and consistently build new business opportunities.
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You'll spend a significant part of your time identifying potential exhibitors and sponsors, picking up the phone, starting conversations and building a pipeline.
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In this role, you will:
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Make regular outbound calls and proactively generate new business opportunities.
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Build prospect lists and develop a strong pipeline of exhibitors, sponsors and event partners.
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Sell exhibition space, sponsorships and other event-related marketing opportunities.
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Respond to inbound enquiries and progress opportunities from first conversation through to close.




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Understand what clients are trying to achieve and recommend opportunities that support their commercial goals.
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Build strong relationships with new and existing clients.
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Prepare and manage quotes, proposals, contracts and exhibitor documentation.
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Keep the CRM up to date with calls, emails, meetings, opportunities and follow-up activity.
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Work closely with operations and marketing to deliver client commitments and support the growth of each event.
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Take ownership of your activity, results and development.
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This is a full-time Melbourne role with a requirement to attend our Docklands office at least four days per week.
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About You
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You don't need years of event sales experience to succeed here.
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What matters most is that you are hungry to learn, comfortable doing the work and prepared to keep going when people say no.
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You will ideally be:
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Energetic, positive and willing to get stuck in.
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Comfortable making a high volume of B2B prospecting calls.
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Confident starting conversations with people you haven't spoken to before.
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Motivated by targets and the satisfaction of seeing your pipeline grow.
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Resilient and able to maintain your activity even when every conversation doesn't result in a sale.
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Curious enough to understand what a client actually needs rather than simply pitching a package.
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Organised and disciplined with follow-up, CRM activity and sales administration.
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Coachable,



humble and open to feedback.
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Comfortable working closely with different teams to deliver a great client experience.
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Aligned with our values of Growth, Accountability, Humility and Generosity.
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Previous experience in sales, customer service, hospitality, retail, recruitment, fundraising, events or another customer-facing environment would be an advantage, but attitude, work ethic and potential matter more to us than having the perfect background.
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Why Work With Us?
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At Prime Creative Media, we don't believe in throwing people in the deep end and hoping they figure it out.
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We have built systems, training and explicit expectations designed to help people develop.
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You'll benefit from:
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A clear sales structure so you understand what good performance looks like.
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Hands-on coaching and support from experienced team members and managers.
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Regular professional development to build your sales, communication and commercial skills.
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A modern CRM system that helps you manage your activity, opportunities and follow-up.
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Exposure to a broad range of B2B industries and clients.
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The opportunity to learn event sales from the ground up, including exhibitions, sponsorships and integrated marketing packages.
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Real ownership of your pipeline and results as your capability grows.
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A team environment where people are expected to perform, continue learning and help those around them succeed.
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Ready to Build Your Sales Career?
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If you're ambitious, enjoy talking to people, aren't afraid of the phone and want a role where consistent effort creates genuine career growth, we'd love to hear from you.
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You don't need to know everything on day one.
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Come ready to learn, make the calls and build from there.
#J-*****-Ljbffr

📌 Events - Business Development Manager (Victoria)
🏢 Prime Creative Media
📍 Victoria