Job Description
We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies.
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In the last 14 months we took three apps, in three unrelated verticals, from zero to over $1M in annual run rate. Bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.
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What you'll do
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Write hooks, angles, scripts and full concepts for YouTube ads across multiple consumer brands, from 15-second bumpers to long-form DR.
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Ship variations weekly. Most won't work; finding the ones that do, quickly, is where the value sits.
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Mine reviews, support tickets, Reddit and competitor comments for the language buyers actually use.
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Run competitive teardowns. What's live in the vertical, what's been running longest, what nobody's tried.
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Own creative performance: hook rate at 3s, hold rate at ********%, CTR, CVR, CPA by creative, fatigue curves.
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Diagnose failures. Hook, offer, proof, or landing page mismatch, and turn each answer into the next test.
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Brief editors and designers, sit in the edit, and push the performance team on post-click experience.
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Direct UGC creators and talent when the concept calls for it.
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Use ChatGPT, Claude and similar daily for research, variations, teardowns and first drafts.



They multiply your output; they won't tell you what's worth shipping.
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Who we're looking for
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3–6 years in direct-response creative: performance creative strategy, DR copywriting, or growth marketing with heavy creative ownership.
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A portfolio of ads that converted, and the ability to walk us through what you were testing and what the numbers did.
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Real YouTube experience. Skippable dynamics, the first five seconds, longer-form tolerance, how the auction treats watch time.
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A proper grasp of consumer psychology: objection handling, proof, urgency that doesn't read as cheap.
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Daily AI tooling in your workflow, with shipped examples.
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Commercial instincts. You can read a performance report and have a view.
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Tolerance for volume and rejection. Most tests fail here.
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Based in Sydney and open to on-site positions (initially hybrid / remote)
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Helpful but not required:
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app-install or subscription apps, UGC formats, scaling a YouTube account past six figures a month, writing for US consumers.
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What you get
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Ownership of the creative behind multi-million-dollar budgets, real range across unrelated verticals, ideas that ship in days rather than quarters, and a path into Head of Creative as the portfolio grows.
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#J-*****-Ljbffr

📌 Creative Strategist (Youtube Ads) (New South Wales)
🏢 Triplespeed
📍 New South Wales