Job Description
Cluey Ltd
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is an established education company and the largest online tutoring provider in Australia. Through Cluey Learning and Code Camp, we help school-aged children across Australia and New Zealand make real progress and feel more confident doing it.
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We're looking for an experienced SEO & AEO Specialist to own organic discovery across both brands.
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This is a hands-on, project-based role with an immediate focus on migrating our existing SEO footprint from WordPress and a legacy PHP server into Webflow while protecting the rankings, traffic, authority and SEO equity we've already built.
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You'll also lead our AEO/GEO strategy, helping Cluey and Code Camp become more visible across AI-powered search and increasingly surfaced and cited by platforms such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
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What you will be doing
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You will:
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Lead the SEO migration into Webflow, including URL mapping, redirects, metadata, canonicals, internal linking, sitemaps and indexing.
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Audit our existing organic footprint and protect high-value rankings, traffic, backlinks and SEO equity through the migration.
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Implement and validate technical and on-page SEO within Webflow.
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Monitor organic performance before and after migration and resolve issues quickly.
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Own our ongoing SEO strategy, including technical, content, local and programmatic SEO opportunities.
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Develop and implement our AEO/GEO strategy, improving visibility and citations across AI search and answer engines.
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Identify the topics,



questions and content opportunities where Cluey and Code Camp should be visible.
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Establish practical measurement across Google Search Console, GA4 and emerging AI search visibility metrics.
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Work with the marketing and content teams to embed SEO and AEO into new content and landing pages.
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Report clearly on performance, priorities and opportunities.
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What you'll bring
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You'll be an experienced, hands-on SEO specialist with strong technical foundations and a genuine understanding of how search is evolving.
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5+ years' hands-on SEO experience, ideally including significant website migrations.
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Proven experience protecting organic performance through a website migration.
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Strong technical SEO knowledge, including redirects, indexing, crawlability, canonicalisation, sitemaps and site architecture.
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Strong Webflow experience and the ability to implement SEO changes yourself.
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Experience with WordPress and legacy/custom website environments.
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Robust understanding of on-page SEO, content optimisation and internal linking.
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Experience with Google Search Console, GA4 and SEO tools such as Ahrefs, Semrush or Screaming Frog.
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Practical experience with AEO/GEO and AI search optimisation, with an understanding of how AI engines discover, interpret and cite content.
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Strong analytical and problem-solving skills.
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Commercially minded, with a focus on meaningful organic growth rather than rankings for their own sake.
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Comfortable working autonomously and turning strategy into execution.
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You'll stand out if you also have experience with:
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Programmatic SEO and large-scale content.
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Structured data / Schema.org.
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Local and location-based SEO.
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AI search visibility and citation tracking.
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Using AI tools such as ChatGPT, Claude or Gemini to improve SEO research, analysis and workflows.
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AI-augmented automation and tools such as Cursor, Claude Code or Codex.
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The engagement
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This is a fractional (2 days per week), project-based role, with the initial focus on the SEO migration into Webflow and establishing our SEO and AEO foundations.
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There is potential for ongoing project-based work as we continue to grow our organic discovery strategy.
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Why Cluey
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Work across two established education brands: Cluey Learning and Code Camp.
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Own a significant SEO migration with real commercial impact.
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Shape our organic strategy as search rapidly evolves into AI-powered discovery.
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Work with a collaborative marketing team and senior leaders.
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Genuine autonomy and flexibility.
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Potential for ongoing project work.
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📌 Seo & Aeo Specialist (New South Wales)
🏢 Cluey Learning
📍 New South Wales