Job Description
Key responsibilities
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Campaign Planning, Execution & Performance
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Develop and manage integrated marketing campaigns aligned with business and marketing objectives, and targeted for relevant customer segments, including agent and direct audiences
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Own the campaign calendar, timelines, budgets and delivery of all marketing activity
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Coordinate internal teams, creative resources, agencies and partners to ensure campaigns are delivered on time and to a high standard
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Develop campaign briefs and manage the creation of campaign content and creative assets across all relevant channels
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Coordinate the marketing delivery of webinars and other customer-facing initiatives, including setup, promotion, EDMs and supporting customer journeys
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Establish, monitor and report on campaign and channel performance, including lead generation, engagement, conversion and ROI
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Manage the day-to-day delivery and content management of Ormina Tours' marketing channels, including website, EDM, Google & search engine marketing, social media, paid media, PR activity, affiliate marketing, SEO and other campaign-related activities
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Manage additional media and advertising channels relevant to campaign objectives, including press and industry publications
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Monitor channel performance and identify opportunities to optimise reach, engagement, lead generation and ROI
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Agency & Stakeholder Management
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Manage the day-to-day relationships and deliverables of external marketing agencies, partners and suppliers
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Brief agencies and suppliers, coordinate deliverables and manage timelines and approvals
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Support the development and execution of initiatives that drive customer acquisition, engagement and conversion
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About you
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5+ years' experience in marketing, campaign management or a related role
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High attention to detail and the ability to multi task
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Proactive and solutions-focussed, with robust problem solving and decision making skills
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Ability to work strategically and tactically
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Strong communicator with the ability to collaborate effectively across internal teams, agencies, and partners
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Data-driven and commercially minded, with an understanding of marketing activities link to business growth
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Strong understanding of brand building and drivers of brand growth
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Experience in all marketing channels and mediums
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Full working rights in Australia
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About us
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Ormina Tours is a luxury tour operator that specialises in small group and private journeys throughout Europe. We are an Australian company represented in over 200 select travel agents across Australia and New Zealand but our guests reside all over the world. As a growing boutique tour operator, we are very flexible with our working arrangements. Our motto is that "work needs to fit in with life".
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📌 Digital Campaign Manger (New South Wales)
🏢 Ormina Tours
📍 New South Wales