Job Description
As a Marketing Manager at Runner Up Rooftop Bar, your primary responsibility will be to develop and execute effective marketing strategies to promote our trusty ol' establishment.
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You will play a vital role in increasing brand awareness, driving customer engagement, and ultimately contributing to the growth of our business while maintaining our overall vision and ethos. This position requires a creative and analytical mindset, with a strong understanding of various marketing channels, including social media and advertising.
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Responsibilities:
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1. Content Ideation and Creation:
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Develop creative content concepts across written, visual and multimedia formats to engage Runner Up's target audience.
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Develop and produce video content from concept through to final edit.
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Collaborate with designers and other creatives to produce on-brand graphics, photography and marketing assets.
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Plan and execute marketing campaigns across events, promotions and seasonal launches.
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Manage and optimise Runner Up Rooftop Bar's social media presence on platforms such as Instagram, TikTok, and Facebook.
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Develop and implement effective engagement strategies to drive follower growth, increase interactions, and encourage user-generated content.
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Stay across social media trends and platform algorithms, report on monthly performance and refine strategies based on insights.
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3. Email Marketing & CRM
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Develop email marketing campaigns and EDMs using Mailchimp.
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Write engaging email copy, subject lines and preview text.
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Promote events, offers, recent menus and venue initiatives through email.
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Manage email marketing schedules and databases.
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4. Paid Advertising & Analytics
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Plan and execute paid advertising campaigns across Meta,



social media and other relevant digital platforms.
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Identify and explore new paid promotional opportunities to increase awareness, engagement, ticket sales and venue bookings.
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Monitor ad performance, analyse campaign data, and adjust strategies to maximise ROI.
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Collaborate with the marketing team to develop and implement A/B testing to optimise ad performance.
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5. Events, Promotions & Partnerships
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Develop and execute marketing campaigns for events, promotions and seasonal offerings.
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Support the promotion of gigs, DJ events, takeovers, venue hire and special events.
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Work with artists, event partners, local businesses and brands on collaborative marketing opportunities.
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Identify opportunities to leverage key dates, cultural moments and local events.
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Requirements:
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Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
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Proven work experience in marketing, preferably in the hospitality or food and beverage industry.
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Strong understanding of social media platforms, including Instagram, TikTok, and Facebook.
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Experience with content creation and demonstrated creativity in developing engaging content.
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Knowledge of SEO best practices and experience with website content management systems.
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Familiarity with online advertising platforms and analytics tools, such as Google Ads and Facebook Ads Manager.
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Excellent written and verbal communication skills.
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Analytical mindset with the ability to interpret data and make data-driven decisions.
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Ability to multitask, work under pressure, and meet tight deadlines.
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Join the Runner Up Rooftop Bar team and be a part of an exciting and vibrant atmosphere where your marketing skills will contribute to creating memorable experiences for our customers.
#J-*****-Ljbffr

📌 Marketing Manager (South Australia)
🏢 Runner Up Rooftop Bar
📍 South Australia