Job Description
Head of Content - Practitioner Publishing
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Are you a strategic content leader who thrives on growing audiences, driving engagement and delivering high-quality digital content?
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AMPCo is seeking a dynamic Head of Content to lead the content strategy, performance and editorial execution of InSight+, Australia's leading medical practitioner publishing platform. This is an exciting opportunity to shape the future of trusted healthcare media and expand engagement with one of Australia's most influential professional audiences.
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About the Role
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Reporting directly to the CEO, you will lead a small editorial team while developing and executing content strategies that drive audience growth, engagement and retention. You'll combine strong editorial leadership with a data-driven approach, using audience insights, digital trends and SEO best practice to optimise content performance across digital, email and social channels.
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Working closely with editorial, marketing and commercial stakeholders, you'll help strengthen InSight+'s market presence while supporting broader business and revenue objectives.
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What You'll Be Doing
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Lead content strategy and editorial planning for InSight+
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Grow audience reach, engagement and subscriber retention
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Oversee content creation, commissioning, editing and publishing
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Drive SEO strategy and content optimisation
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Use performance data and audience insights to guide decisions
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Partner with commercial teams to support business growth
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Mentor and develop editorial staff
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Identify and launch new content formats and channels
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About You
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You'll be a commercially aware and digitally savvy content leader with a passion for audience engagement and high-quality publishing.
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You will bring:
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10+ years' experience in editorial leadership, journalism or content management
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Proven success leading and developing editorial teams
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Robust expertise across digital, email and social content strategy
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Deep understanding of current media
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SEO knowledge and experience improving content performance
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Exceptional writing, editing and storytelling skills
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A collaborative leadership style with strong stakeholder management skills
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Experience working alongside commercial teams to achieve business outcomes
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Experience in healthcare, medical, or professional audience publishing will be highly regarded.
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Why Join AMPCo?
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AMPCo combines trusted publishing brands with modern digital and data capabilities to inform, educate and connect Australia's healthcare professionals. As a wholly owned subsidiary of the Australian Medical Association, we're transforming our business and creating new opportunities to engage practitioners through innovative media and data solutions.
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We offer:
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Meaningful work that supports the healthcare sector
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Real ownership and influence on business outcomes
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Direct access to decision-makers
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Flexible working arrangements based in Sydney
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The opportunity to shape the future of healthcare publishing
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Applications close Friday, 28 August ****.
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📌 Head Of Content - Practitioner Publishing (New South Wales)
🏢 @
📍 New South Wales