Job Description
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Lead and develop a high-performing team of Customer Engagement Managers across multiple markets
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Own the technical direction of CRM and customer engagement across Braze, customer data, integrations and the broader MarTech ecosystem
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Execute customer engagement strategy through Braze campaigns and lifecycle journeys across Email, Push, SMS and In-App Messaging
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Act as the technical authority for Braze and identify new functionality, integrations and use cases
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Partner with Data and Technology teams on data integrations, migrations, event tracking and customer data architecture
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Translate business and customer engagement requirements into technical solutions and executable tasks
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Troubleshoot complex CRM, campaign, integration and customer data issues as a senior escalation point
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Establish QA processes, testing standards and governance for campaign execution
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Drive continuous improvement through campaign performance analysis, experimentation and reusable CRM frameworks
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Coach and mentor the team while embedding technical excellence and best practices
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Requirements
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Strong hands-on Braze experience is highly regarded; deep technical CRM/MarTech experience on comparable modern platforms may also be considered
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Proven experience leading or technically overseeing a Customer Engagement, CRM, Lifecycle Marketing or MarTech team
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Strong technical understanding of CRM data, integrations, platform architecture and the broader MarTech ecosystem
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Experience managing or playing a key role in complex customer data migrations, integrations or major CRM technology changes
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Experience building sophisticated automated customer journeys across multiple channels
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Strong problem-solving and troubleshooting skills across CRM, campaign and customer data challenges
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Ability to translate strategic and business requirements into explicit technical solutions and actionable work
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Demonstrated success coaching and developing high-performing teams while providing clear technical and strategic direction
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Experience in regulated industries, technology, telecommunications, entertainment, gaming or fast-paced digital consumer businesses is highly regarded
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Strong campaign analysis skills
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Experience with Amplitude or AWS Quick Suite is advantageous
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Ability to learn quickly and adapt to skill gaps
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Team-oriented, collaborative working style and willingness to share and learn
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Ability to work autonomously and contribute to the Dabble community
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Core Competencies
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Demonstrates expertise in leading Customer Engagement teams and executing CRM strategies through Braze, with a strong focus on data integrations, campaign performance analysis, and technical problem-solving. Proven ability to translate business requirements into actionable technical solutions while fostering a culture of continuous improvement and team development.
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Highest-signal resume keywords
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Braze Experience
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CRM Data Integrations
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Customer Engagement Strategy
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Campaign Performance Analysis
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Team Leadership
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ATS Optimization Keywords
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Hard Skills
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CRM
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Lifecycle Marketing
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Data Architecture
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Automated Customer Journeys
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Campaign Execution
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Troubleshooting
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Technical Solutions
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QA Processes
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Customer Data Migrations
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Integrations
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Soft Skills
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Problem-Solving
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Coaching
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Collaboration
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Adaptability
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Team-Oriented
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Industry Keywords
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MarTech
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Regulated Industries
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Telecommunications
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Entertainment
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Gaming
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Digital Consumer Businesses
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Tools & Technologies
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Braze
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Amplitude
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AWS Quick Suite
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#J-*****-Ljbffr

📌 Head Of Crm (Victoria)
🏢 Jobtailor
📍 Victoria