Job Description
The Digital Director owns BON CHARGE's digital infrastructure end-to-end.
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Platform performance, Ecommerce experience, technology stack, development resources, and roadmap this role is accountable for all of it across all global storefronts.
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This role is responsible for ensuring BON CHARGE's digital experience scales into a world-class ecommerce ecosystem capable of supporting global growth, premium brand positioning, and high-performance customer acquisition.
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Reporting to the CMO you translate commercial strategy into platform capability, protect the business from technical debt and platform risk, and ensure the stack never becomes the reason a commercial objective isn't met.
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Key Responsibilities
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Shopify Platform Ownership
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Own the Shopify ecosystem architecture, theme codebase, release management, and access governance.
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Manage multi-storefront logic: regional pricing, currency, Shopify Markets configuration, and localised checkout flows.
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Maintain platform health: uptime, Core Web Vitals, mobile performance, and checkout reliability.
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Act as the primary escalation point for platform incidents with a defined response protocol.
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Own site performance LCP, CLS, FID with a bias toward measurable conversion impact.
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Run the CRO programme at platform level: A/B testing infrastructure, experiment backlog, and test velocity. Manage external CRO agency partners where engaged.
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Eliminate checkout, cart, and account flow friction reducing abandonment and increasing AOV through UX and technical improvements.
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Deliver a monthly platform scorecard to the executive team.
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Build a culture of continuous experimentation where landing pages, PDPs, checkout flows, bundles, merchandising, and navigation are systematically tested and improved.
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Ecommerce Design & Development
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Lead a blended squad of in-house developers, contractors, and agency partners with clear sprint cadence, QA process, and accountability.
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Own all external development and design agency relationships; hold them to defined scope, timelines,



and quality.
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Maintain a front-end component library aligned to BON CHARGE brand guidelines.
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Own UX research at platform level session recording, heatmaps, and user testing synthesised into actionable design improvements.
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Collaborate closely with Creative and Sales & Marketing teams to ensure sales objectives are achieved while ensuring brand and customer experiences are world class.
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Technology & App Ecosystem
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Own the full app and integration stack across the organisation and support other departments in evaluation, onboarding, configuration, maintenance, and deprecation.
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Maintain a living technology map: every tool, its function, cost, contract status, and performance ROI.
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Govern app spend against a defined budget; audit regularly for redundancy and underperformance.
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Lead integration with key systems, analytics, and paid media data pipelines.
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Own Shopify Flow automation and evaluate middleware for complex workflows.
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Continuously evaluate emerging ecommerce technologies including AI-driven search, merchandising, customer service, personalisation, and automation tools that improve efficiency and customer experience.
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Design systems and architecture with scalability in mind ensuring the platform can support aggressive global growth without operational fragility.
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Digital Roadmap
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Own and maintain a rolling 12-month digital roadmap, sequenced by commercial impact and technical dependency.
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Translate CMO and commercial objectives into scoped, prioritised, resourced platform capability.
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Lead quarterly roadmap reviews; provide a transparent view of shipped, in-flight, and de-prioritised work.
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Horizon-scan Shopify platform releases and deprecations translate implications into roadmap decisions before they become operational problems.
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Prioritise roadmap initiatives based on measurable revenue impact, conversion uplift, operational efficiency, and customer lifetime value contribution.
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Data, Compliance & Automation
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Own tracking integrity: GA4, GTM, server-side tagging, and data layer clean signal for marketing and paid media partners is non-negotiable.
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Own platform security and compliance posture: PCI, GDPR/UK GDPR, and CCPA across all three markets.
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Build and maintain inventory-to-spend automation workflows that connect stock velocity data to operational triggers including spend throttling and low-stock alerting.
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Own site merchandising infrastructure: search, collections, product discovery, and recommendation tooling at scale.
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Leadership & Team Development
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Build, manage, and scale a high-performing digital team.
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Align teams around clear goals, accountability, and performance culture.
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What You Bring
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5+ years in a senior ecommerce platform or digital technology role; 3+ years on Shopify Plus at scale.
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Proven track record delivering a digital roadmap not just maintaining one.
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Experience leading blended development teams (in-house and agency) with clear accountability.
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Strong CRO methodology: experiment infrastructure, design, and statistical rigour.
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GA4, GTM, and server-side tracking you can build and own the data layer.
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Highly Desirable
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DTC wellness, health, or consumer goods brand experience.
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Inventory planning integration experience (Inventory Planner, Prediko) and operational automation via Shopify Flow or middleware.
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Experience evaluating and implementing AI customer experience tools.
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Post-purchase stack experience. Subscription and loyalty platforms.
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Commercially literate and can frame platform investment in margin and conversion terms.
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#J-*****-Ljbffr

📌 Digital Director (GlobalC/B Ecommerce Brand) (New South Wales)
🏢 BON CHARGE
📍 New South Wales