Job Description
Head of Sales - Commercial Vehicle Group (CVG)
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Full-time
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Bapcor is Asia Pacific's leading provider of vehicle parts, accessories, equipment, services and solutions, operating across a portfolio of trusted aftermarket brands and networks throughout Australia, New Zealand and Asia.
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Within Bapcor, the Commercial Vehicle Group (CVG) brings together some of Australia's most respected commercial vehicle brands including Truckline, Diesel Drive, WANO and e-Max, delivering specialist solutions to the heavy vehicle, transport and commercial fleet industries.
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We are seeking a commercially driven, customer-focused and transformational sales leader to join our senior leadership team as Head of Sales, Commercial Vehicle Group.
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This is a rare opportunity to lead a national sales function, influence organisational transformation, and drive growth across a significant commercial portfolio within one of Australia's leading aftermarket businesses.
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Reporting to the General Manager CVG, the Head of Sales will be responsible for developing and executing the national sales strategy, leading high-performing sales teams, managing key national customer relationships and driving sustainable revenue growth across the CVG network.
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Leading a team of State Sales Managers, Key Account Managers, Business Development Managers and Sales Representatives, you'll play a critical role in building a unified sales culture and strengthening alignment between sales, operations, category and branch network teams.
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A key focus of the role will be supporting the continued evolution of the CVG operating model, including the integration of e-Max and the alignment of sales and operational functions to deliver exceptional customer outcomes.
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Key Responsibilities
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Strategic Leadership
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Develop and execute the national sales strategy for the Commercial Vehicle Group.
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Partner with Regional Managers, Category, Inventory and Commercial teams to drive growth and market expansion.
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Lead sales-related transformation initiatives across the CVG network.
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Support the successful integration and ongoing development of the e-Max business.
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Drive profitable revenue growth across all CVG brands and channels.
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Establish sales KPIs and performance frameworks to optimise results.
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Build and maintain strategic relationships with key national customers and industry stakeholders.
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Champion a proactive and customer-focused sales culture.
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Leadership & Change Management
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Lead and develop a geographically dispersed sales team.
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Foster a high-performance culture built on accountability, collaboration and continuous improvement.
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Drive alignment between sales, operations and support functions.
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Coach and mentor emerging leaders across the business.
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Act as a key member of the CVG leadership team.
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Help shape the future operating model of the business.
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Drive collaboration across sales, branch operations, category, inventory and product teams to deliver long-term success.
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About You
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You are an accomplished sales executive with a proven track record of driving commercial growth,



leading large teams and managing complex customer relationships.
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You thrive in environments undergoing transformation and have the ability to bring people together around a clear vision and common goals.
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You'll Bring:
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5+ years' experience leading high-performing sales teams in a national or multi-site environment.
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Proven success managing large-scale national accounts and strategic customer partnerships.
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Demonstrated ability to drive revenue growth and commercial performance.
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Experience leading business transformation, sales integration or organisational change initiatives.
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Strong capability in aligning sales, operations and support functions to achieve business objectives.
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Exceptional stakeholder management, negotiation and influencing skills.
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A hands-on leadership style with a passion for developing people and building high-performing teams.
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Highly Regarded:
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Experience within the commercial vehicle, transport, heavy vehicle, automotive aftermarket, industrial or related sectors.
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Why Join Bapcor?
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Lead nationally recognised brands including Truckline, Diesel Drive, WANO and e-Max.
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Influence strategic direction and transformation across a major business unit.
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Work alongside an experienced and collaborative leadership team.
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Access growth opportunities opportunities across one of the largest automotive aftermarket organisations in the Asia Pacific region.
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Be part of a culture that values innovation, accountability, customer focus and continuous improvement.
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Melbourne is the preferred location for this role; however, exceptional candidates from other Australian locations will be considered.
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Job Location
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📌 Head Of Sales - Commercial Vehicle Group (Cvg) (Victoria)
🏢 Bapcor
📍 Victoria