Job Description
The Good Friday Appeal is an iconic not-for-profit charity established to raise funds for The Royal Children's Hospital. Since ****, the Appeal has raised $492 million to fund research, equipment, education, training and patient centred care programs at the hospital.
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The Good Friday Appeal is supported by a small team who works closely with our generous partners, supporters, collection groups and volunteers who come together in the spirit of raising funds for the hospital.
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Are you a high-output content creator who lives and breathes social trends? The Good Friday Appeal is looking for a Social Media & Content Specialist to completely own the creative execution, scheduling, and strategic growth of our organic digital channels across both the Good Friday Appeal and Run for the Kids.
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If you know how to turn platform analytics into viral short-form video moments, thrive in a fast-paced environment, and want your work to directly support The Royal Children's Hospital, this is the role for you!
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Key Responsibilities
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Rapidly concept, film, and edit engaging short-form video content (TikTok & Instagram Reels) at pace while maintaining brand aesthetics.
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Build, schedule, and maintain a high-volume organic multi-platform content calendar for consistent community engagement.
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Act as the main digital contact for our network of influencers, delivering clear briefs and campaign assets.
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Analyse platform metrics to proactively optimise content performance, reach, and audience growth.
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Develop scalable video templates, manage commercial content schedules, and deliver post-campaign reports for sponsors.
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Design eye-catching digital assets in Canva at speed and manage website content updates focused on user conversion.
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Support the Digital Marketing Manager with operational backup for Meta/Google Ads and oversee the secure, compliant management of the patient stories database.
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What We're Looking For
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5+ years of digital marketing or content strategy experience, with a track record of managing complex projects or people.
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Tertiary qualification in Communications, Marketing, or a related creative field.
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High level video editing and design expertise using Adobe Creative Suite (Premiere Pro, Photoshop, InDesign) and Canva.
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Proficient with CMS platforms (WordPress), CRM systems (HubSpot), SEO best practices, and GA4 analytics.
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Practical experience managing and troubleshooting Meta Ads Manager, TikTok ads, and Google Ads campaigns.
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Robust eye for visual design combined with a proactive, forward thinking approach to continuous account growth.
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Calm, fast moving, and highly organised, with the ability to manage competing deadlines during peak campaign lead ups.
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#J-*****-Ljbffr

📌 Social Media And Content Specialist (Victoria)
🏢 Good Friday Appeal
📍 Victoria