Job Description
Are you an expert in B2B growth strategies and LinkedIn Ads? I am recruiting on behalf of a fast-growing digital marketing insights technology and agency partner.
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In this role, your primary impact will be leading B2B performance strategy and campaign execution across LinkedIn, Google and Meta for clients. Joining a collaborative Digital Performance Team, you will turn complex B2B buyer journeys into measurable customer growth, ROAS, and pipeline revenue.
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Key B2B Responsibilities
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B2B Strategy & Campaign Execution: Architect, deploy, and scale high-performing B2B paid media strategies focused on spend efficiency, CPA, lead quality, and ROAS.
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LinkedIn & ABM Mastery: Lead end-to-end campaign execution across LinkedIn Ads—leveraging Account-Based Marketing (ABM) techniques, Lead Gen Forms, precision audience targeting, and multi-touch user journeys.
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Continuous Optimisation: Plan and conduct ongoing A/B testing on ad creative, B2B messaging, lead forms, and landing pages to maximise conversion rates.
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Performance Reporting: Monitor tracking accuracy, manage budget pacing, and translate complex B2B data into clear, strategic growth insights for clients.
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Client Advisory: Act as the trusted B2B performance advisor for your accounts, leading regular strategy meetings and presenting confidence-backed performance reports.
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What We Are Looking For
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Mandatory Location: Must be based in Sydney,



Australia with full Australian work rights.
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LinkedIn & B2B Specialist: 2+ years of dedicated experience managing LinkedIn Ads for B2B clients.
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Paid Search Expertise: 2–3+ years of experience hands-on managing Google Search campaigns, supported by active Google Ads and Google Analytics certifications.
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Multi-Channel Breadth: Proven experience across at least two additional paid social channels (e.g., Meta/Facebook, YouTube, TikTok, X, or Amazon Ads).
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B2B Client Management: Solid track record in client-facing agency roles, with the ability to articulate B2B digital metrics to executive stakeholders.
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Tech & Tools: Highly organised, detail-oriented, and comfortable using tools like Slack, Asana, and Google Workspace.
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Work Environment & Culture
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Hybrid Flexibility: Enjoy a modern hybrid schedule (3–4 days WFH per week, with a minimum of 3 in-person team days per month at the Sydney CBD office).
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Setup: BYOD (Bring Your Own Device) work model.
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Culture: Join an agile team that operates on authenticity, accountability, continuous learning, and driving real commercial results for clients.
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Experience
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1 year
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At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
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📌 Paid Media Specialist (New South Wales)
🏢 Randstad - Australia
📍 New South Wales