Job Description
Brand & Campaign Manager - Australian Fashion ****** Month Contract]
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"Shape the campaigns and customer storytelling of an established independent Australian fashion brand."
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About the role
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This is a fixed term Brand & Campaign Manager role [Parental Leave Cover - ***** months] with Fleur Collective, a homegrown Australian independent fashion brand known for comfortable, confidence-boosting Australian Made clothing.
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You'll be stepping into a well-oiled, high-performing marketing team, taking over from a much-loved Marketing Manager who is heading off on parental leave. You'll inherit strong foundations, established processes and a capable team who know the brand and work brilliantly together. Our dream is that you come on board with a few months cross over to with our departing mama to be to absorb all thing Fleur Collective before she brings her precious little human into our world.
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You will lead marketing across all channels with a strong focus on organic opportunities, lead with autonomy in creating and executing strategies, and bring fresh energy and ideas to an already successful marketing function.
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And lets not overlook our location - nestled in the heart of Burleigh Heads industrial hub in close proximity to Treetops, James Street, the motorway and with ample onsite parking. Tallebudgera hill is our back yard, so think trees, birds and peace and quiet. We have a dedicated mobile coffee van who makes the BEST coffee and a lunch truck servicing our daily needs - what more could you ask for?
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Key responsibilities
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Drive brand growth and customer acquisition across all channels with specific focus on organic opportunities
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Lead photoshoot production from concept to delivery – developing creative concepts, coordinating shoots, and ensuring final assets are on-brand and ready across all marketing channels
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Plan and execute weekly release comms strategies to keep loyal customers engaged and excited
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Own CRM and database growth – maximise the value of customer database through segmentation, lifecycle marketing, automated flows, retention strategies, reactivation and ongoing testing
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Lead email marketing – from campaign strategy and planning through to execution, optimisation and performance analysis
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Own content and influencer strategy – from concept through to outreach, partnerships and execution
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Shape and protect the brand across every customer touchpoint
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Lead, mentor, and inspire a team of junior marketing specialists
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Get hands‐on and proactive – turn ideas into action quickly
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About you
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Proven marketing experience with a track record in brand growth and customer acquisition
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Strong skills in CRM, email marketing, content creation, and influencer outreach
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Strategic thinker with a creative flair and hands‐on approach
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Confident in leading and developing a small but mighty team
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Hungry to take ownership, solve problems, and push for results whilst stamping your own signature on what you create
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Passion for fashion, branding, and creating exceptional customer experiences
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About us
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Fleur Collective is one of Australia's most loved independent fashion brands, a homegrown Australian success story known for comfortable, confidence-boosting garments for women who want style without compromise. Our brand is built on ethics, integrity, and empowerment, values we are proudly committed to sustaining.
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A cover letter is essential with your application and this is your prospect to stand out form the 100's of others applying. We're looking for applicants who will take the time to research Fleur Collective, understand our customer and get a genuine feel for our brand before applying.
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Use your cover letter to tell us why this particular role and business resonate with you, what you would bring to our next chapter, and how your experience connects to what we're building. A generic, copy-and-paste application won't do the heavy lifting here, we want a thoughtful, well‐researched and seriously compelling cover letter that makes us excited to meet you. This is your chance to shine.
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If you've been grinding under someone else's leadership but have the street smarts and hustle to own this space, we're interested in hearing from you too! This could be the opportunity that allows you to truly shine.
#J-*****-Ljbffr

📌 Brand & Campaign Manager - Australian Fashion [12-14 Month Contract] (Gold Coast)
🏢 By Fleur Collective
📍 Gold Coast