Job Description
Zambrerois on a mission to make a difference, a big difference.With more than 350 restaurants across Australia, New Zealand, the United Kingdom, Ireland and the United States, we serve fresh, healthy Mexican food while working to end world hunger.
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Through our Plate 4 Plate Program, for every burrito or bowl purchased a meal is donated to someone in need. Since inception, with the help of our customers, we have donated over 100 million meals to those in need.
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About the role
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Reporting to the Senior Digital Marketing Manager, you'll be responsible for driving customer acquisition, retention and revenue growth through data-led performance marketing across Zambrero's digital channels, including the Zambrero loyalty App, delivery aggregators (Uber Eats, DoorDash), CRM and website optimisation.
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You'll own the planning, execution and optimisation of these performance channels end-to-end, turning digital strategy into high-performing, ROI-driven activity that lifts both national growth and local restaurant performance. You'll work closely with Digital Marketing, Brand, CRM & Loyalty, Product, Technology/IT, Operations and our Franchise Network, plus key external partners including our media and agencies and delivery platforms.
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What You'll Do
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Develop and execute a digital performance marketing strategy aligned to growth and commercial objectives
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Drive customer acquisition, traffic and new customer growth on the Zambrero App across Australia
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Use CRM to support retention and lifecycle marketing
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Own aggregator performance across Uber Eats and DoorDash, optimising visibility, conversion and promotional activity
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Lead SEO strategy,



including local SEO and geo-targeted discovery
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Optimise Google Business listings, reviews, store visibility and local search performance
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Own website performance, including UX, conversion and ordering funnel optimisation
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Support campaign launches with strong performance marketing execution
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Test, Innovate and optimize using data-driven insights and reporting dashboards
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Continuously test, learn and optimise across all performance channels
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What will you bring?
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Proven experience in performance marketing or digital growth roles
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Demonstrated CRM experience with a SAAS platform
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Experience growing and retaining users through loyalty and reward
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Strong background across paid media, SEO and website optimisation
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Experience with delivery aggregators, digital LAM and multisite locations
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Strong analytical and data skills, with the ability to turn numbers into action
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A strong commercial mindset with a explicit focus on ROI
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Comfortable operating at pace in a fast-moving, evolving environment
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Degree in Marketing, Business, Digital or a related field
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Certifications in Google Ads, Analytics or SEO highly regarded
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What we offer
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Be part of a purpose-led brand doing real good — every sale helps feed someone in need through Plate4Plate
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Own a highly visible, data-driven function with real influence over commercial performance
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Join a fast-paced, ambitious digital and marketing team
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Work from our Support Office in the heart of Circular Quay, Sydney
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A collaborative, values-driven culture where good ideas move fast
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📌 Digital Marketing Performance Manager (New South Wales)
🏢 Zambrero
📍 New South Wales