Job Description
Head of Performance Marketing — Bali Body
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The Brand
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Bali Body is a cult-status Australian beauty brand with over a decade of heritage in tanning and SPF. Born from the spirit of Bali wellness and Australian sunshine, we've grown from a DTC powerhouse into a globally distributed brand trusted by millions — and we're just getting started.
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About The Role
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We're looking for a hands-on Head of Performance Marketing to own the strategy, execution and optimisation of Bali Body's paid media and retention engine. This is a full-funnel role: you'll drive new customer acquisition across paid social, search and programmatic channels, while also shaping how we keep customers coming back through email, SMS and lifecycle marketing.
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Key areas:
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Own paid media strategy and execution across Meta, Google, TikTok and emerging channels.
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Manage budget allocation, bidding strategy and channel mix to hit CAC, ROAS and revenue targets.
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Brief and collaborate with Creative on ad concepts, testing current formats and hooks at pace.
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Run structured testing programs across audiences, creative and offers.
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Monitor channel performance daily and reallocate spend based on real-time data.
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Retention & Lifecycle Marketing
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Own the email and SMS marketing calendar, including automated flows (welcome, abandonment, post-purchase, win-back).
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Build segmentation and personalisation strategies that lift repeat purchase rate and customer lifetime value.
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Balance acquisition spend against retention investment to optimise overall LTV:CAC.
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Budget, Forecasting & Commercial Performance
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Own the performance marketing budget and forecasting, reporting on spend efficiency and ROI.
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Translate performance data into clear, commercial recommendations for leadership.
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Set and track KPIs across the funnel — CAC, ROAS, conversion rate, LTV and repeat purchase rate.
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Cross-Functional & Go-to-Market Alignment
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Partner with Creative, eCommerce and Data teams to align campaigns with product launches, promotions and the marketing calendar.
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Support peak trading periods (e.g. BFCM, EOFY) with coordinated acquisition and retention pushes.
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Ensure brand consistency across every paid and lifecycle touchpoint.
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Reporting, Insights & Optimisation
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Build and maintain reporting dashboards across acquisition and retention metrics.
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Use GA4 and other analytics tools to surface insights and identify growth opportunities.
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Continuously test, learn and iterate across channels and campaigns.
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Team & Agency Management
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Manage relationships with media and creative agencies, setting clear performance expectations.
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Support the development of junior team members or specialists as the function grows.
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About You
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You're a commercially sharp performance marketer who's comfortable owning both ends of the funnel — bringing new customers in the door and keeping them coming back.
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You Bring:
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6 to 9+ years' experience in performance marketing, ideally within DTC, beauty or consumer eCommerce brands.
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Hands-on experience managing paid social and search campaigns (Meta, Google, TikTok) with real budget ownership.
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Experience with email/SMS platforms such as Klaviyo, or similar CRM and marketing automation tools.
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Strong analytical skills — comfortable in GA4, ad platform reporting and building your own dashboards.
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A track record of improving CAC, ROAS, and LTV through structured testing.
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Ability to brief and collaborate with Creative to produce high-performing ad content.
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A data-led, test-and-learn mindset paired with genuine commercial instinct.
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Experience in e-commerce is highly important for this role. We are looking for someone who understands product led trading environments, customer retention, lifecycle performance, and the pace of a growing DTC brand.
#J-*****-Ljbffr

📌 Head Of Performance Marketing (South Australia)
🏢 Bali Body
📍 South Australia