Job Description
Communications Specialist
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Bright Steps Academy | Central Coast NSW / Hybrid or Remote
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Full-time | Permanent
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Salary: $100,000 - $120,000 + superannuation
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Make an impact through communication, creativity and connection.
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At Bright Steps Academy, we believe great early learning starts with strong relationships – with children, families, educators and the communities we are part of.
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We are looking for a Communications Specialist to join our Growth & Commercial team and play an important role in how we connect with prospective, current and future families.
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This is a hands‐on chance for a communications professional who enjoys creating engaging content, building meaningful communication journeys and delivering campaigns that drive real results.
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Reporting to the General Manager, Marketing, Technology & Commercial, you will be responsible for planning, coordinating and delivering communications across the family lifecycle.
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You will work closely with Centre Managers, Enrolments Officers and the wider Growth & Commercial team to strengthen family engagement, support enrolment growth, improve retention and build strong community connections.
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What you'll be responsible for
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Develop and manage communication journeys for prospective, enrolled and existing families
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Create engaging content across email, social media and digital channels
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Develop campaigns that support centre growth, occupancy and family engagement
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Manage automated communication and nurture journeys
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Use Klaviyo,



LineLeader and Owna to deliver timely and personalised family communications
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Support centre events, community activities and local engagement initiatives
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Promote centre achievements, stories and successes
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Strengthen Bright Steps Academy's presence within local communities
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Maintain a consistent Bright Steps tone of voice across all family touchpoints
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Monitor campaign performance and identify opportunities for improvement
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Work collaboratively with Centre Managers, Enrolments Officers and the Growth & Commercial team
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What we're looking for
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We are looking for a confident and creative communicator who understands how great communication can build relationships, increase engagement and contribute to growth.
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You will ideally have
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3+ years' experience in communications, marketing, customer engagement or community engagement
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Experience developing and managing customer communication programs and journeys
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Strong written communication and content creation skills
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Experience across email, social media and digital communication channels
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Experience using CRM,



marketing automation or customer communication platforms
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Strong project management and organisational skills
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Excellent stakeholder engagement and relationship-building skills
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A proactive, hands‐on approach with strong attention to detail
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Experience within childcare, education, health or community-based organisations will be highly regarded.
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A qualification in Marketing, Communications, Public Relations, Business or a related field is desirable, however equivalent professional experience will also be considered.
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Why join Bright Steps Academy?
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This is an opportunity to join a growing organisation where your work will directly influence how families experience our brand.
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You'll have the opportunity to:
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Make an impact - Shape how families experience Bright Steps Academy
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Be creative - Lead engaging content, campaigns and communication journeys
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Drive growth - Contribute directly to family engagement, enrolment and retention outcomes
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Work with purpose - Help strengthen connections between our centres, families and local communities
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Enjoy flexibility - Work in a hybrid or remote environment
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Grow with us - Join a growing organisation with opportunities to make your mark
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Ready to make an impact?
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If you're a communications qualified who enjoys creating excellent content, building meaningful customer journeys and seeing your work translate into real-world results, we'd love to hear from you.
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📌 Communication Specialist (New South Wales)
🏢 Bright Steps Academy - Australia
📍 New South Wales