Job Description
In-House Creative Director Echuca, VIC (2-3 days/week) + Flexible Location (e.g. Melbourne) | Full-Time | $90,000 – $120,000 + Super (dependent on skills & experience)
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About the Business
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ALPHA Tyres and Mechanical and Auto Cartel are part of a fast-growing, vertically integrated automotive group based in Echuca, Victoria. ALPHA is a leading retail and mobile tyre and mechanical business with 1,000+ five-star Google reviews. Auto Cartel is a membership-based coaching and mentorship community supporting 100+ independent workshop owners across Australia. Together with our wholesale and SaaS arms, we're building one of the most connected automotive businesses in the country — and we need a creative leader to help tell that story.
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About the Role
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We're looking for an In-House Creative Director to own content creation across the group, reporting directly to the Founder/CEO. This is a hands-on, high-output role for someone who can film, edit and create — and just as importantly, lead creative strategy as the role grows. You'll produce content for ALPHA Tyres and Auto Cartel, and support our 100+ Auto Cartel members with their own content, including on-location shoots at their businesses.
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This role requires 2-3 days per week on-site in Echuca for filming and production, with flexibility to be based elsewhere (e.g. Melbourne) for the remainder of the week. National and international travel is required for vlog-style content and client shoots.
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Key Responsibilities
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Plan, film and edit content across YouTube,



Instagram and TikTok for ALPHA Tyres and Auto Cartel
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Create static content and landing pages using AI tools (e.g. Manus, Higgsfield, Claude)
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Support Auto Cartel's 100+ members with content creation, including on-location shoots at client workshops
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Work closely with the sales and marketing team on campaign and content strategy
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Lead creative direction and content scheduling as the role matures
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Travel nationally and internationally for vlog-style and client content
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About You
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Proven background in filming, editing and content creation across multiple formats and platforms
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Strong working knowledge of YouTube, Instagram and TikTok — what performs and why
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Comfortable learning and applying recent AI content tools
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A self-starter who can take a brief and run with it, not just execute instructions
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Open to travel, including occasional international trips
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Portfolio matters more than years of experience — we want to see your work
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What's on Offer
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$90,000–$120,000 + Super, based on skills and experience
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Direct mentorship and reporting line to the Founder/CEO
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Real career growth into creative strategy and high-level digital marketing
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Exposure to 100+ businesses across Australia through Auto Cartel
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Flexible base (e.g. Melbourne) with 2-3 days/week in Echuca for shoots
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The chance to build a creative function from the ground up inside a genuinely ambitious, fast-scaling group
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#J-*****-Ljbffr

📌 In-House Creative Director (Echuca)
🏢 ALPHA Tyres
📍 Echuca