Job Description

ABOUT THE ROLE

As Marketing Manager at Hyde Perth, you’ll be the brand storyteller, culture maker and creative force behind one of Perth’s most exciting lifestyle destinations.

You’ll lead the development and delivery of a bold, distinctive marketing strategy that builds awareness, drives engagement and creates loyalty, bringing the unique spirit of Hyde to life across every touchpoint.

This is a role for someone who is equal parts strategic thinker and creative doer. Someone who understands the power of excellent brands, knows how to turn ideas into experiences and loves finding fresh and unexpected ways to connect with audiences.

You’ll work closely with our commercial and operational teams to turn big ideas into campaigns that deliver, from driving hotel occupancy and F&B; performance to building Hyde’s reputation as a destination for locals, travellers and the culturally curious.

WHAT YOU’LL DO
Lead the development and execution of Hyde Perth’s annual marketing strategy, aligned with brand, commercial and business objectives.
Build brand awareness for Hyde and FARRA and engagement across owned, earned and paid channels, including digital, social, PR, partnerships and activations.




Develop integrated campaigns that support hotel occupancy, F&B; performance and broader commercial goals.
Build and nurture relationships with media, influencers, local creatives, cultural partners and tastemakers to position Hyde & FARRA as a must visit destination in Perth.
Lead content creation across key channels, ensuring every piece of communication feels unmistakably Hyde, relevant, engaging and creatively robust.
Own Hyde Perth’s digital presence, including website, social media, SEO/SEM and CRM and email marketing.
Develop and manage the annual marketing budget, measuring performance, effectiveness and ROI across key initiatives.
Stay close to cultural, consumer and market trends, identifying opportunities to keep Hyde fresh, relevant and ahead of the curve.
Bring the brand to life through events, partnerships, activations and experiences that create genuine connection and conversation.
Represent Hyde within Perth’s hospitality, creative and cultural communities, building relationships and generating buzz around the brand.
Ensure all marketing activity is delivered in line with brand standards, business requirements and relevant compliance regulations.

📌 Marketing Manager Perth
🏢 AccorHotel
📍 Perth